Category Archives: Automattic

The company behind WordPress.com, Tumblr, WooCommerce, Pocket Casts, Day One, Beeper, and more.

Thoughts on Tech Employment

The Washington Post writes The U.S. economy is booming. So why are tech companies laying off workers? This article has some good data, but I think misses the point with sub-heads like “Shine has come off the tech industry.” Really? How is that reflected in their stock prices?

I think a few things are happening.

First, tech companies are typically best at adopting new technology, which leads to productivity gains.

AI may be an obvious example of this, though for all its hype it hasn’t had a huge impact on most companies yet. I agree with Sam Altman when he says there may someday be a billion-dollar company run by one person who is able to highly leverage future AI agents to automate most traditional roles at a company. That said, I think there are advantages to teams including allowing people to go on vacation or take time off, and provide business continuity and succession, so literally one-person is probably an exaggeration. We don’t need AI to see very small teams being valued highly: Instagram had only 13 employees when it sold for a billion dollars to Facebook, in 2012!

Some of this productivity gains just come from adoption of existing tools like Google Workspace or Office 365, issue trackers and version control with tools like Gitlab, Github, or Jira. At Automattic we don’t use email to work or communicate internally, it’s all Slack and P2. We also leverage our distributed nature to effectively have teams around the world coordinating several shifts of product work per day, and 24/7 coverage for things like systems and customer support without the need for “graveyard shifts.”

The way tech companies operate, the pace and culture, would be unrecognizable to people at many more traditional companies.

At tech companies some roles are highly leveraged, like systems, engineering, and design, and everything else in the company really exists to support these. These leveraged roles can create enormous amounts of value, and that’s why it’s not unusual to hear of machine learning engineers working on ads at Google with salaries in the seven figures. (There’s been a weird accounting thing where companies put a lot of their compensation into equity, but I think that’s going away as investors are learning to better account for dilution and employees appreciate the fungibility of cash.)

Creators are also highly leveraged, which is why Joe Rogan can sign a new $250M deal with Spotify (which smartly puts him back on Youtube) after laying off 1,500 people in December. Some people like Hagen Terschüren try to tie this together and say you should avoid Spotify for it, but there’s nothing wrong with a business becoming more efficient to serve its customers, it’s the whole point of capitalism. Capitalism is, as Nicholas Stern says (via Marc), the best way to take care of people we don’t know. There’s no honor in keeping people employed inefficiently, it’s better for them to find someplace in the market where their talents will be better leveraged for society and themselves.

There was a bubble in hiring because tech had so much money it tried to throw people at problems. But the unlock in technology can come from a single person, a single insight. It’s the mythical man-month. Tech-first companies are going to become leaner and more leveraged. Fewer people are going to create more value for society, in ways that will follow power laws and I think we should investigate things like Universal Basic Income to provide for all living beings. Technological progress creates abundance, where we have more than what we need.

At Automattic last year we did not do layoffs, but allowed performance management and natural attrition (voluntary regrettable was 2.9%, non-regrettable 6.8% for us in 2023) to allow our size to shrink down more naturally, on average two people left for every person we hired last year, from a peak of about 2,064 to 1,936 today.

I just replied to an email from 2018. I am tragically, comically, behind on email. Because Automattic doesn’t use email, we use P2, it’s never been a priority for me. But I have been sloppy, careless, and derelict in my duty of answering emails. Apologies to you all. You’re going to get some weird, very late replies.

Samattical

Today is the day! The first day of my sabbatical. What an experience it has been. On Thursday I delivered my very first Ignite talk on the subject! Here it is.

The Ignite format is a tricky one as a speaker! I will do better next time. My friend Connie has delivered seven Ignite talks now and I thought hers and Adam Savage’s were the highlights of the ones I saw. (I didn’t see everything because I was popping in and out.)

Preparing for this sabbatical has been the most fun I’ve had working at Automattic, ever. It brought so much clarity to things, we’ve been able to resolve in hours things that have lingered for months, including two acquisitions, several hires, big strategies, and more.

After this talk I caught a redeye to NYC to meet with the WordPress.com leadership team and hand off my leadership there to Daniel Bachhuber.

It is a beautiful symmetry that the first-ever sabbatical taken at Automattic was by its CEO at the time, Toni Schneider, which gave me the opportunity to step in and try on being a CEO, and it’s an incredible gift that Toni is returning to be CEO of Automattic while I’m out for the months of February, March, and April.

What am I going to do with all this free time? Blog a ton. So follow along if you want to see this journey. I’m going to try to open source all the things. 😇

Update: I ended up extending this to May 15 since it got a late start.

Automattic’s Big Re-Org

Considering I am going on sabbatical in 83 hours and passing the CEO torch to Toni Schneider until I return in May, it seemed like a perfect time to do a giant re-org! Just kidding. But we did introduce a concept into Automattic that I think will provide a lot of clarity for the teams within Automattic, and hopefully for the broader WordPress ecosystem that works and partners with us.

The frame is there’s a game, each person gets a card: Be the Host, Help the Host, or Neutral.

You cannot change cards during the course of your day or week. If you do not feel aligned with your card, you need to change divisions within Automattic.

If you’re Be the Host, you are hyper-competitive. You are trying to make the case to a customer for why they should host with you and not consider anyone else. This is what everyone assumes all of Automattic is, but it’s actually just one sub-division, which is a minority of our revenue.

For Help the Hosts, your word is ecosystem. You plant the seeds of open source software that grow everywhere. Every WordPress is precious to you, wherever it grew up. You want every host to be as successful as possible, because the real threat is from the Big Proprietary folks outside, who steal all your good ideas and don’t let you touch them again. You want to get to know every WordPress in the world, however it grew up, and help it out by selling it attachments.

Neutral treats everyone equally, either because they don’t care (Day One, Pocket Casts, et cetera don’t have a horse in this race) or because they are a support function like finance or HR.

Whenever you meet or talk to an Automattician you can ask what their card is.

Also, WordPress.com is going to orient itself more towards developers, and have an experience that feels similar to WordPress hosted other places, less Calypso more wp-admin.

The big tension this surfaced was Woo Express, going forward that team is switching under WP.com, and Woo.com will recommend a variety of hosts (like W.org) to get started with Woo. Now people can meet with Paul Maiorana, who leads Woo, or James Grierson, who leads Jetpack, and know they have Help the Hosts cards as their teleological goal.

New York!

You tear me apart. The greatest city in the world. (San Francisco has its allure.) I am so drawn to the impeccability excellence of uptown. Just at a baby shower at 111 West 57th… wow! You have never seen a better building, everything is executed to the highest degree par none.

Yet, I’m so drawn to downtown. The jazz. The creativity, the spark, the drive.

Automattic’s office at 166 Crosby feels like a creative center. We’ve built something pretty cool there to inspire and delight people in space.

Sonos Tip

If you’re obsessed with Sonos like I am, a nice MacOS utility is the Menu Bar Controller. Hat tip to Mike Tatum, who happened to be the gentleman who convinced my parents it was okay for me to drop out of college and move to San Francisco to take a job at CNET. Mike’s now at Sonos and in October arranged for some top execs at Automattic to go to Santa Barbara to meet with their peers at Sonos, and Patrick Spence and I did a joint CEO town hall that was broadcast to both of our companies. It was I think fascinating for both sides because of a shared passion for craft, design, culture, and execution, but our companies are in no way competitive, so it allowed for a lot of transparency. I learned a ton, and I think that kind of sharing is what increases the mimetic evolutionary speed of companies.

Atoms are hard! I think I’ll stick mostly to bits.

Podcast with Texts founder Kishan and Techcrunch

Kishan Bagaria and I had chance to catch up with Alex Willhelm on the Techcrunch Equity podcast, it’s a bit of a time travel since we recorded this on November 28th and there has been a ton of activity in the messaging space including the whole Beeper Mini launch and smackdown from Apple. However it’s worth listening to get to know Kishan and hear some of Automattic’s broader, long-term strategy in this space.

To give our current take with regards to iMessage: Right now we run on desktop only, basically automating Apple’s first-party app. This obviously won’t work on iOS or Android. With every network we support we want to have a good, non-adversarial relationship that puts the user first, with the utmost standards for privacy and security, and understanding the principles and values each network is trying to uphold. We’re watching this space unfold very closely, and trying to help where we can. Check out the episode here:

Sunbird Security Isn’t Nothing

This might get lost in the OpenAI earthquake happening, but it’s important so I wanted to post about it. (And gosh! A Starship launch, which is amazing. We live in interesting times.) On Tuesday, Nothing, who makes the cleanest and most interesting Android phones (and whose earbuds sound great), announced via my favorite tech video channel, MKBHD, that the phones would support iMessage on Android, so you can be a blue bubble with your friends. This got a lot of pickup!

It got a little buried, though, because on Thursday Apple said it was going to support the RCS standard, which Google and others had been lobbying hard for. However, it’s doing the bare minimum: RCS isn’t actually encrypted, and Apple’s not doing the Google proprietary thing to encrypt it, and so non-Apple people still get green bubbles. (More on that later.)

iMessage on Android (and Windows!) is on the roadmap for Texts, the all-in-one messaging platform Automattic acquired last month. The Texts team is obsessed with security, and that’s part of why the platform is desktop-only right now—to keep everything 100% client-side and fully encrypted in a way that could never be accessed by the team, or have any compromise in the middle, they’ve been taking their time to get the engineering right on the mobile versions. So they poked around the Sunbird app that Nothing partnered with, and it wasn’t pretty. Here’s Texts founder Kishan Bagaria:

The BlueBubbles thing might be a mistake, but seeing the unencrypted data on the wire definitely wasn’t. Sunbird replied and doubled down on Twitter, citing some ISO standard and claiming it was “encrypted.”

Okay! Now you’re caught up to Friday. Texts says Sunbird isn’t secure, Sunbird says it is. He said, she said, right? Not quite—there are receipts. This blog post lays out even more than Kishan tweeted originally and shares code so you can confirm this yourself. tl; dr: Sunbird puts all your iMessages and attachments into Firebase.

What should you take away from this?

Nothing (the company) still makes amazing hardware that you should absolutely check out and use. It’s my favorite Android experience. I think the company got bamboozled by Sunbird, and unfortunately this went mainstream on MKBHD.

Sunbird appears either not to understand security or to lie about it, and probably misled Nothing. I would recommend double-checking what that team claims in the future.

Who should we actually be upset with?

Apple.

You shouldn’t need to jump through all these hoops to have a blue bubble on iMessage. Design can create great things; it can also harm. Apple’s design decisions to “magically” upgrade SMS or texts or RCS into iMessage, which is better and more secure, creates a green-bubble ghetto that’s also a terrible user experience for anyone not on an Apple-made device.

I’ve heard stories of teenagers being ostracized because they couldn’t afford an iPhone, of group chats rejecting people who turn the chat from blue to green. I know that sounds petty, but do you remember middle school? It’s about status, and Apple knows that. Everything they make bleeds status and signaling. They’re the best in the world at it, and I should know—I’m typing this post from a M3 Max black MacBook with 128GB of RAM. But while status signaling with amazing hardware and design touches is harmless, in software and social settings in can be harmful.

Regardless of how it started, today the green bubble indicates cheaper, lower-status, less secure. Apple’s half-hearted support of RCS just continues this. Sunbird (and others) shouldn’t need to jump through so many hoops around this stuff by reverse engineering. Apple should open up iMessage APIs so it can be natively supported just like every other 100M+ messaging platform is: Telegram, Signal, WhatsApp, et al. Teens who can’t afford or don’t want an iPhone should be able to have an app that lets them connect with their friends as peers, securely and with all the features that are easy to support in messaging.

Tim Cook, Apple, we love you. Trillion-dollar company, and lots of room still to grow. Allowing iMessage/FaceTime to interoperate (like it used to!) might take .01% off your growth rate, but it’s the right thing for humanity. Yes, I know Google is shady too, and they’re locked in this smartphone death match with you. But take person-to-person communication out of the struggle, make it a DMZ, and be content to compete in all the other areas you’re currently crushing: design, silicon, Continuity, security, privacy, customer experience, retail stores, spatial audio, the list goes on.

I have no idea how to get in touch with YouTubers, but Marques, if you see this, I’m happy to chat about the future of technology, open source, freedom, and privacy.

Update: As I was writing this, the Nothing Chats app has been pulled from the Play store.

Update 2: From my colleague Batuhan:

Texts Joins Automattic

Texts is a fun application (desktop only for now) that brings all of your messages into one inbox. It currently supports iMessage, WhatsApp, Telegram, Signal, Messenger, X/Twitter DMs, Instagram DMs, LinkedIn, Slack, and Discord DMs, with more on the way soon. It runs entirely on the desktop so it’s super fast and secure. It’s founded and led by Kishan Bagaria, a really unique entrepreneur and technical talent, and has a slate of amazing investors including Lachy Groom, Guillermo Rauch (former Automattician!), Sahil Lavingia, and many others—and I’m excited to announce that it’s now part of Automattic!

This was announced today on the Pivot podcast with Kara Swisher and Scott Galloway (my part starts 48:50 in), and also covered in The Verge, TechCrunch, MacStories, and a few others.

Today is also my 18th anniversary at Automattic! So, an exciting day all around.

Using an all-in-one messaging app is a real game-changer for productivity and keeping up with things. Texts is a paid app, with discounted student pricing, and I think a lot of people will find value in it. It’s quickly become one of the top three apps I spend time using.

This is obviously a tricky area to navigate, as in the past the networks have blocked third-party clients, but I think with the current anti-trust and regulatory environments this is actually something the big networks will appreciate: it maintains the same security as their clients, opens them up in a way consumers will love and is very user-centric, and because we’re committed to supporting all their features it can actually increase engagement and usage of their platforms.

We’re still working out everything for mobile, so if you’re looking for the all-in-one experience on iOS or Android in the meantime, I recommend checking out Beeper. It really is great to have everything together.

If you’re a reverse engineer hacker that is interested in working with a super-small elite team in this space with the fun of a startup and the air cover of Automattic, get in touch with Kishan on Twitter DM or email (kb at texts). Here’s a fun video for Texts. 😄

Cost of Spam

Twitter/X is testing charging users $1/year with the idea that will keep out bots and spam. It’s an appealing idea, and charging definitely does introduce a “proof of work” that wasn’t there before, but the history of the web shows this is not really a big deterrent. Domains cost money, usually a lot more than a dollar a year, and millions are used for spam or nefarious purposes. The spammers obviously thought their benefit would be more than the cost of the domain, or they use stolen credit cards and identities. Charging may cause a short-term drop in bots while the bad guys update their scripts, but the value of manipulating X/Twitter is so high I imagine there is already millions of dollars being spent on it.

Long term to keep a platform healthy you really have to take a nuanced look at behavior and content, like Automattic does with Akismet, and have a fairly sophisticated trust and safety operation with great engineers. T&S is really important, not an enemy of progress, which would have been my chief edit to the otherwise exciting The Techno-Optimist Manifesto by Marc Andreessen. (If you missed Marc’s Why AI Will Save the World, that’s also an excellent read with dozens of references you can go down a rabbit hole with.)

Preserving Harvard’s Blogging History

This month, Automattic had the privilege of working with the Berkman Klein Center for Internet & Society (BKC) to migrate their early 2000s blogging platform over to our Pressable infrastructure. (Pressable is a small host Automattic runs to develop our WP.cloud infrastructure, it gets you all the performance and security of our high-end WP.com plans, but with a more plain-vanilla WP interface.)

The Harvard Blogs network that the Center launched back in 2003 was an important milestone in internet history. It provided a platform for over 1,500 high-impact bloggers—including Harvard students, faculty, fellows, staff, and alumni—to publish and engage in discussion.

We were alerted to BKC’s plans to decommission blogs.harvard.edu by none other than Dave Winer, the pioneering developer behind blogging, RSS, and podcasting, and a Berkman Center fellow from 2003-2004. As BKC shared in their announcement, the network played a formative role for many now-influential bloggers and internet figures. It also contributed to the rise of podcasting and projects like Ushahidi.

When we learned BKC planned to retire the Harvard Blogs platform, we wanted to ensure this valuable archive of early internet culture was preserved. We offered to host the network’s blogs indefinitely so they can remain publicly accessible for years to come.

The Harvard Blogs multisite consisted of around 1,500 blogs. To move it over, we systematically migrated the archive to our servers and then upgraded the network to the latest version of WordPress (we also updated a handful of plugins and themes and tested the updated versions against the original sites hosted by Harvard).

Much like our recent unveiling of the 100 Year Plan for WordPress.com, the preservation of the Harvard Blogs archive demonstrates Automattic’s commitment to protect vital pieces of internet history and culture for generations to come. By preserving these blogs, we hope to inspire future generations of online voices.

There was something really nice about the neighborhood of blogs the Harvard blog network provided that I hope they or another university tries again sometime. Harvard is now 387 years old, I hope these blogs last at least that much longer (that would be 2,410 AD!).

Chorus and WordPress

I woke up this morning to a lot of people sending me the link to today’s Axios story reporting that Vox Media (which includes The Verge, New York Magazine, Polygon, and many other outlets) is moving from its proprietary CMS, Chorus, to WordPress VIP, Automattic’s open source solution for large publishers.

This is very exciting—not just for the obvious reasons, but because I’ve been a fan and reader of Vox since they started. As a tool-maker, one of the greatest honors is when fantastic people choose your tools to practice their craft. I’m also sure their feedback will make WordPress better! Vox Media folks, if there were any Chorus features you loved, drop them in the comments and we’ll make sure they can become a plugin or get baked into WP core. And if anyone has built amazing features in other CMSes you’d like to see in WordPress, we’re hiring!

As I said in my recent conversation with Dries Buytaert and Mike Little celebrating WordPress’ 20th anniversary, and with a hat tip to Fight Club, I believe that on a long enough timeline, the survival rate of proprietary software drops to zero. I don’t fault anyone for starting a CMS—I’ve been guilty of that myself a half-dozen times, not counting WordPress—but while something custom-built may seem better for your needs in the beginning, that never lasts. Unless you invest heavily in engineering (like tens of millions per year), the steady improvement of a healthy open source community, like the tens of thousands of developers working on WordPress every day, will eventually catch and surpass any proprietary system.

Not all open source projects achieve the famed positive flywheel; it takes decades, and most will fail in the process. The ones that reach exit velocity, though, become part of the fabric of civilization. At that point, it makes more sense to build on top of them rather than recreate the wheel. You’ll still get where you’re going, it’ll just be a smoother, faster ride.

(Midjourney prompt: A chorus of people using WordPress.)

Whoop Podcast

Whoop is an excellent biometrics bracelet I’ve been wearing for a few months since my friend Jaime Waydo joined as their CTO. After many years of being very in the Garmin 945 camp, I now do an Apple Ultra for all the smart stuff, and Whoop for all the great sleep, HRV, and recovery information that I use to be aware of my energy levels throughout the day, complemented by the Rise sleep and energy tracker app. This has been my ideal combo.

The founder and CEO of Whoop, Will Ahmed, interviewed me for their podcast, which we covered for a more mainstream audience my passion for open source and creating an open ecosystem for a web, how I got started as an entrepreneur, how Automattic hires, growth mindset and mental clarity, working with Joe Hudson as an executive coach, and day-to-day routine (or lack thereof, sometimes).

Apple Journals & Day One

Apple almost never fails to wow, and they had a lot of cool announcements at WWDC yesterday. Apple’s previously favorite (app of the year!) journaling app was Day One, one of Automattic’s products, but they announced their own Journal app. One nice thing about competing with Apple is they only really interoperate with their own devices, and they’re usually not good at social. Day One is launching Shared Journals soon, a social feature so you can have fully end-to-end encrypted shared private journals with friends and family. It’s been the thing I’ve been most excited about since we bought the app. (Paul can attest how much I ask him about it!)

That complements another advantage Day One has, which is being cross-platform. If you have a family member on Android, you don’t want to ostracize them from your Shared Journal. Apple doesn’t care, their priority is getting everyone on the Apple ecosystem. You care, and Day One/Automattic does too, that’s why it works great on all Apple devices, Android devices, and the web itself.

Thirty-Nine

The last year of my thirties! WordPress turns twenty this year. Automattic is now ~2,000 people across 98 countries. There’s so much that has happened in the past decade yet it feels very much like we’re on the cusp of something even more exciting.

This morning started well; I pulled the hammock out of the garage (it had been hiding from the rain) and read for a bit, trying to get my 5-10 minutes of sun in the first 30 minutes like Huberman suggests.

Candidly, the last year was a really challenging one for me personally. There were some beautiful moments, and I consider myself the most lucky in my family, friends, and colleagues, yet among that same group there was a lot of loss, existential health challenges, and that weighed heavily on me. It’s also my last year to get on 40 under 40 lists! 😂

Usually when people ask me what I want for my birthday I don’t have a good answer, but this year I do! As Heather Knight wrote about in the SF Chronicle, the beloved Bay Lights are coming down in March. This has to happen — the vibrations and corrosive environment of the Bay Bridge is taking lights out strand by strand. Fortunately it’s now been a decade since the lights first went up, and there’s much better technology both for the lights and how they’re mounted and attached to the suspension cables. Finally, the lights were not visible from Treasure Island or the East Bay before, but this new version 3.0 will be, which is why the artist behind the lights, Leo Villereal, is calling it Bay Lights 360.

Like the Foundation series, we can’t stop the coming period of darkness from happening, but if we raise $11M we can bring the lights back. If we raise it soon we can shorten the time they’re down to just a few months, so I’m working with the 501c3 non-profit Illuminate to help fundraise. The idea is to find ten people or organizations to put one million each, and raise the final million in a broader crowdfunding campaign, to re-light the Bay Bridge and give an incredible gift to the people from every walk of life that see the bridge, and hopefully have their spirits lifted by the art. I’ve heard 25 million people see the Bay Lights every year.

It’s a lot to raise, but every little bit helps so please donate here, and if you are interested to do a larger gift please get in touch. I’m committing a million dollars to the fundraise, and myself, Illuminate director Ben Davis, and the artist Leo Villereal are happy to personally connect with anyone considering a larger donation.

Because of some family health reasons I’m back in lockdown, so going to try and throw an online party tonight in the “Matterverse.” We’re going to party like it’s late 2020. 🎉

All birthday posts: 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42.

Open Source Podcasting Client

Automattic acquired Pocket Casts last July, and since we’ve been tapping away trying to make the best podcast client for people who love listening to podcasts.

And!

The team has been working really hard to make those clients totally open source and available to the world, and it’s now happened. You can see all the code behind the iOS app and the Android app, and modify it, make it your own, suggest a change, fix a bug, add a feature, fork it and make your own client, anything!

If your code gets merged into core, it’ll go out to users listening to literally millions of hours of podcasts a week. It’s also unusual to be able to peek under the hood of a consumer mobile app that is this widely used and see how it works.

Audio publishing and consumption is a beautiful complement to the web publishing that WordPress is already so good at, and that Automattic tries to nurture an ecosystem around. I love Spotify and Apple, and I hope that Pocket Casts can do for podcast clients what Firefox in the early days and Chromium now does for browsers — push the state of the art, be manically focused on user control, and grow a more decentralized and open web.

If you haven’t tried Pocket Casts yet, install for iOS or Android, and here’s how to import your subscriptions using a format called OPML. (And wouldn’t it be nice if trying out a new social network was that easy?)

Guy Raz’s How I Built This

I spoke with Guy Raz about the early days of WordPress and Automattic on the latest episode of “How I Built This (listen on Pocket Casts).” We ended up talking for over four hours and the show has skillfully edited this down to just over an hour. We discussed my time at CNET, how I accidentally invented a new way to spam, why we didn’t sell Automattic, my feelings on Wix and competitors like Shopify (sponsor of this episode, hah, in which I speak about how their dashboard looks just like WordPress’s). Guy pivoted the conversation to grief that came with the loss of my father and challenges we faced during the pandemic. He kept the conversation going effortlessly and I had a great time taping the episode. Thanks to Guy and his team for a great experience. 

Saving the Internet

David Pierce wrote a deep profile, over 4,000 words, for Protocol and asks the question in the headline, Can Matt Mullenweg save the internet?

Which brings to mind Betteridge’s law of headlines (née Hinchliffe’s rule), “Any headline that ends in a question mark can be answered by the word no.”

I can’t save the internet. But you know who can? A movement. A community of like-minded individuals, unified by a common philosophy, and working together to create tools of freedom.

It’s a human right to be able to see how that technology works and modify it. It’s as key to freedom as freedom of speech or freedom of religion. So that is what I plan to spend the rest of my life fighting for.

Working together we’ve created something special, unlike anything the internet has seen before, and I’m excited to continue.

Thank you to David Pierce for taking such an in-depth look at the history of WordPress and Automattic and talking to dozens of sources. Thank you to the people quoted in the article: Scott Beale, Om Malik, Toni Schneider, Russell Ivanovic, Deven Parekh, Paul Mayne, and Anil Dash. Thank you to Arturo Olmos for the photos, and Odili Donald Odita for the amazing painting behind me.

Frontity to Join Automattic

Since Frontity launched their open source framework, they have been making the integration between React and WordPress easier. Their proven drive and experience with clean technological solutions will benefit our efforts as we continue to make the block and theme APIs a joy to use and WordPress the best development platform on the web.

The next step in the growth of this relationship is for Frontity and its team to join Automattic and contribute to core WordPress.org as part of our commitment to Five for the Future.

I believe there’s still a lot that we can learn from decoupled systems and we can incorporate those learnings into WordPress itself as we emphasize performance, flexibility, and ease of development. I look forward to Frontity joining WordPress and channeling their efforts into the WordPress APIs, documentation, and Gutenberg’s full-site editing tools.