Category Archives: WordPress.com

WordPress.com — the hosted platform, features, and updates.

On Yahoo-Tumblr

Akismet, WordPress.com, Yahoo

It now looks pretty certain that Yahoo has pulled off a deal to buy Tumblr for 1.1B. The relationship between WordPress and Tumblr has always been pretty friendly: Tumblr’s own blog used to be on WP, WordPress.com supports Tumblr as a Publicize option alongside Twitter and Facebook, our Akismet team sends them daily emails of splogs on the service, and there’s healthy import and export traffic both ways. (Imports have actually spiked on the rumors even though it’s Sunday: normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000.)

News like this, whether from a friend or a competitor, is always bittersweet: I’m curious to see what the creative folks behind Tumblr do with their new resources, both personal and corporate, but I’m more interested to know what they would have done over the next 5-10 years as an independent company. I think we’re at the cusp of understanding the ultimate value of web publishing platforms, particularly ones that work cross-domain, and while Yahoo’s all-cash deal by some metrics, like revenue, is very generous, I think it’s a tenth of the value that will be created in these platforms over the coming years.

Update: Some people are reading too much into the import numbers — I don’t think there will be an exodus from Tumblr. For more color read the comments on this post.

Almost 3 years ago we released a version of WordPress (3.0) that allowed you to pick a custom username on installation, which largely ended people using “admin” as their default username. Right now there’s a botnet going around all of the WordPresses it can find trying to login with the “admin” username and a bunch of common passwords, and it has turned into a news story (especially from companies that sell “solutions” to the problem).

Here’s what I would recommend: If you still use “admin” as a username on your blog, change it, use a strong password, if you’re on WP.com turn on two-factor authentication, and of course make sure you’re up-to-date on the latest version of WordPress. Do this and you’ll be ahead of 99% of sites out there and probably never have a problem. Most other advice isn’t great — supposedly this botnet has over 90,000 IP addresses, so an IP limiting or login throttling plugin isn’t going to be great (they could try from a different IP a second for 24 hours).

TechCrunch writes WordPress.com Has Imported 15M Posts In The Last 30 Days, Remains A Top Safe Haven For Nomad Bloggers. I’m very proud of the 8+ years we’ve been a home for, and protected, our users blogs. Protection covers many aspects: backups, scalability, security, speed, permalinks, mobile versions, forward-compatible markup, clean exports… the list goes on. We’ve done the same with other internet-scale services, like Akismet, Gravatar, and Jetpack, and I hope to earn the same trust in the coming decade with VaultPress and Simperium.

Neil Leifer on WordPress

WordPress, WordPress.com

One of my favorite photographers, Neil Leifer, has a beautiful new WordPress.com-powered site. For the past few years I’ve had this photo in my office:

Ali - Williams (Overhead)

The story behind it is pretty interesting, taken from this interview with Larry Berman and Chris Maher:

Chris/Larry: It’s actually quite a different question to say what are your favorites verses what do you feel are your best photographs.

Neil: I know, and my best picture ever, in my opinion, is my Ali Cleveland Williams picture that I shot from overhead. I don’t usually hang my own photos, I collect other people’s pictures. But that picture’s been hanging in my living room as long as I can remember. I have a 40×40 print of it which is hung in a diamond shape with Williams at the top. That’s the guy that’s on the canvas on his back.

Chris/Larry: It’s remarkably abstract for a sports picture.

Neil: I think it’s the only picture in my career that there’s nothing I would do different with it. You look at pictures and think that you can always improve them no matter how successful the shoot is. Part of what motivates you to go on to the next shoot is every once in a while you get a picture, whether it’s the cover of the magazine or an inside spread, that’s as good as you think you could have made it. And then a week later you see a couple of things that you could improve slightly. A month later you might see a few more things. It doesn’t diminish the quality of that picture. It simply means that there’s always room for improvement.

Chris/Larry: You’re learning for the future?

Neil: Exactly. It’s sort of what motivates you to go on. If I were to do the Cleveland Williams Ali picture again, I would do it exactly the same. And more important is that no one will ever do it better because it can’t be done like that anymore. Today the ring is different and the fighters dress in multi colored outfits like wrestlers. Back then the champ wore white and the challenger wore black.  Today, when you look down at the ring from above, you see the Budweiser Beer logo in the center and around it is the network logo that’s televising the fight. Whether it’s Showtime or HBO, they have their logo two or three times on the canvas. The logo of promoter of the fight, Don King Presents, is also visible. That’s why that picture couldn’t be taken today. So not only did the picture work out better than any I’ve ever taken, but it’s one that’ll never be taken again.

©Neil Leifer

Chris/Larry: Where are you in this picture?

Neil: I’m at 11:00 o’clock, as I remember it. I’m in a blue shirt leaning on the canvas with a camera in each hand.

It’s always an honor to have a great creator make their home on the web with WordPress.

Steven Sinofsky, known at Microsoft for turning around the Office franchise and most recently as head of Windows, where he turned it around post-Vista. He left Microsoft a few months ago, and just started a blog on WordPress.com called Learning by Shipping. It’s a concept I’m particularly fond of.

In the past on WordPress.com there’s been a big gap between Pro, which costs around $100 a year, and VIP, which starts around $60,000 a year. Now it’s been partially filled, and we’re calling the new service WordPress.com Enterprise. You get 90% of the benefit of VIP — scalability, security, upgrades, 70+ audited plugins, full JavaScript access — for 10% of the cost, or about $500 a month. I think Enterprise is a perfect fit for many higher-end and business sites. Full speed ahead, number one.

WordPress.com now accepts payments via Bitcoin, possibly the largest internet service yet to adopt it. I find Bitcoin intrinsically interesting as a crypto-currency, but it also might open up our premium services to folks who couldn’t use them before. It’s been fun to watch the store engine of WP.com evolve behind the scenes. In other WordPress.com news, there are now verticals for municipalities and bands, and we compiled an incomplete list of best-selling authors on WordPress.

Tumblr Support in WordPress

WordPress.com

Earlier today WordPress.com turned on the ability to push new blog posts to Tumblr, alongside the existing capability to do so for Twitter, Facebook, et al. This is interesting for a few reasons.

While the tech press often likes to paint companies in a similar market as competing in a zero sum game, the reality is that all are growing rapidly and services feed each other and cross-pollinate more than anyone gives them credit for. Tumblr built a dashboard reader product that has tons of pageviews and lots of followers, which can provide distribution for blogs much in the same way Facebook and Twitter do. (Its 85%-on-dashboard-centric usage looks more like a social network than a blogging network, actually.) WordPress has fantastic content that people on Tumblr love, and Tumblr has a rich and diverse content and curation community that can drive new visitors to WordPress — it’s like peanut butter and chocolate.

It’s true that we’re becoming simpler and more streamlined and it’s a process driven by our design vision and our community, not what any particular competitor is doing. WordPress has always flourished because it’s a hassle-free digital hub — a home on the web you can control, customize, and truly own due to the fact that it’s Open Source software. WordPress is the antidote to walled gardens.

Liz Gannes writes for AllThingsD, Automattic Grows Up: The Company Behind WordPress.com Shares Revenue Numbers and Hires Execs. In addition to Stu joining as CFO and Paul as Consigliere/Automattlock, we’ve been on a hiring roll the past month or two with excellent folks joining at every level of the company, including two more Matts. If you’re passionate about Open Source and making the web a better place, like we are, there’s never been a better time to join. My favorite thing about logging in every morning is the people I work with. Friends say I work too much but it hardly feels like work at all. Update: Now in Techcrunch too.

Password Coalition

Ideas, WordPress.com

Users use the same passwords for multiple services. It’s a fact of life, it’s just so easy to that most people end up having 2-3 passwords they use everywhere, including one “hard” one for financial sites, etc. The downside is your password is only strong as the weakest link of where you’ve used it — when something like the Gawker hack happens there is a huge wave of compromised accounts that follow.

You can ask users not to use the same password, you can even encourage things like 1password (too expensive for many people I recommend it to), but what if there was a way to enforce that people registering for your site hadn’t used the same password elsewhere?

It actually wouldn’t be too hard, if you’re registering with 123@gmail.com and the password “abc” when you register and the site hasn’t encrypted and stored the password yet it could try to log into your Gmail account with those details, and if it works force you to choose a different password. There’s no reason this has to be limited to email logins, you could put it against the APIs of WordPress.com, Twitter, Facebook, LinkedIn, any number of other services that expose simple authentication APIs and see where it works. Any successful logins, tell the user they need to pick something else.

Of course all that work and they’ll probably just put a 1 at the end of it.

The official URL for Amazon’s new browser, Silk, is amazon.com/silk which right now redirects to amazonsilk.wordpress.com. This is not a VIP deal or anything, it’s just a free blog on WP.com which Beau noticed from their press release. I’m guessing they just wanted a quick and easy way to make a functional and beautiful website, which is kind of the whole idea of WordPress. 🙂

Marketplace Followup

Facebook, WordPress.com, , ,

Alex Jones has some good thoughts on the marketplace. As some stats, our themes page on .com got 2.4 million pageviews last month and someone previews a theme about once every 1.74 seconds. I can’t say how many people have purchased upgrades on .com, but even with our limited selection of products it’s a meaningful percentage, and that’s one of the reasons we think this idea has legs. It’s still impossible to know for certain, though, and I appreciate that our launch partners are taking a risk that they might create a theme and not sell a single one, and the whole thing might tank. If it goes well, though, I fully expect there to be thousands of themes in the system by this time next year, and the people in early will have a significant advantage, much like app developers did on Facebook.

WP.com Marketplace Idea

Ideas, Themes, WordPress.com, ,

At WordCamp Argentina yesterday I talked about an upcoming feature for WordPress.com, a theme marketplace, and while the feedback has been universally positive amoung everyone I talked to some folks who weren’t there and don’t speak Spanish seem to be criticizing third-hand, Google-translated information, which is a little sad to watch, so here’s some details. 🙂

Right now WordPress.com is a little bit like a clothing store with only XXL men’s pink ponchos available — not a lot of selection. We’d like to offer more products, hence the idea of a theme marketplace.

Imagine you’re a theme designer and if you do a custom one-off theme for a site like this you may get $500. (Keeping the numbers simple for the sake of argument.) Making a good theme is really hard, and you may only be able to do one a week. Now imagine you made a theme and uploaded it to our theme marketplace, then set a price of $50. You’re now an option on the dashboard of 1,736,206 blogs, if we split the price evenly and 20 of those 1,736,206 blogs purchase the theme, you just made as much as you would doing a one-off design. You can plug in different numbers and assumptions there and it’s pretty easy to see how this could be big for designers.

There are some obvious things that need to be in place, and probably a few we haven’t thought of yet. There need to be some theme guidelines (and good taste) enforced, an easy, safe interface for uploading and updating of themes, a system for previewing a theme live on your blog. Beyond the obvious guidelines of browser compatibility and general not-sucking, we’ll require submissions be original, link-free, not published before, and GPL-licensed. (That also means that all themes in the marketplace will be available FREE to wordpress.org users. That may force some to switch from .com to .org, but that’s fine. :)) Will .com users want to buy premium themes? I think so, but the only people really taking that risk are launch partners, and worst-case scenario you’ve got a cool WP theme on your hands. (By the way if you have an amazing theme and you want to be in this program at launch, which should give it a nice boost, drop me an email m@mullenweg.com with “killer theme” in the subject.)

At the end of the day, it’s just a market. I’m sure styles, pricing strategies, and more will develop over time.

Comscore Numbers

Facebook, WordPress.com

This snippet from the Wall Street Journal shows the Comscore numbers for the top social media sites, show us about 22 million ahead of Flickr and “Six Apart Sites” (which I think is Livejournal/Typepad/Vox combined) but about 9 million behind Facebook. I think the reason they say N/A for our growth is because a year ago we weren’t even tracked by Comscore. We’re too cheap for a subscription though, maybe someone with one can check that?

S3 News

Tech, WordPress.com, , ,

Three bits of Amazon S3 news:

  1. We’re now using S3 as the primary storage for WordPress.com, rather than just for backups. We have some layers in front of it, notably Varnish, so the majority of our serving doesn’t hit S3. Still, our AWS bill went from around $200/mo to $1500/mo, and rising. It has simplified some of our requirements, but doesn’t look like it’ll save any money.
  2. Amazon now has a Service Level Agreement (SLA). Big companies like this, but in the real world I’ve found there to be a low correlation with service reliability and the presence of a SLA.
  3. In the Amazon newsletter they promoted Content Spooling Network as a good use of their services. Unfortunately, the service appears to be tailored for using Mechanical Turk to “ghostwrite keyword-based articles for SEO,” or more succinctly, “spam.” Get a web-savvy editor for that newsletter, guys!

WordPress.com Rising

WordPress.com, , ,

WordPress.com is now the number #22 site in the US according to Quantcast, just ahead of craigslist.org. Moving up from there is going to be a lot harder as the US uniques get pretty big. Note that the numbers Quantcast uses for its top-list only includes blogs with “wordpress.com” in the URL. To see our aggregate stats which includes blogs with custom domains you have to look at the WordPress network page, which has us at 87 million global uniques in the past 30 days, up from 70 million just over a month ago.