Category Archives: Audrey

Audrey Capital — angel investments, portfolio companies, and the startups I back.

Gliding Over Seattle

Audrey, Automattic, Gallery

Chris Young of Chefsteps took me up in a glider while I was in Seattle and it was an amazing experience. There are some great organizations dedicated to it like the Soaring Society, and I’m planning on taking some lessons this summer, probably in the Tahoe area. The acrobatics were a blast, but my favorite was just the elegance of the more gentle flight, catching thermals and floating over the world with no engine and super-panoramic views. After gliding I met some fellow Automatticians for drinks, and Sam from Audrey.

Continue reading →

No Smartphone for Lent

Audrey, Tech, WordPress

nophoneEvery year for Lent I try to give something up that I would otherwise find unimaginable or consider myself particularly dependent on. Last year I gave up meat, which isn’t that unusual but you have to remember I’m from Texas. 😉

This year as I surveyed my life there was one thing I kept coming back to as being completely dependent on: my smartphone(s). It’s only been a few years since the iPhone came out, but it’s inconceivable to imagine my life today without my calendar, email, Foursquare, Path, Chrome, Tripit, Simplenote, WordPress, Tweetbot, Sonos, Uber, Spotify and my iTunes library, and most importantly Google Maps. (On my second screen: SmartThings, Nest, Lociktron, Lutron, 1Password, Calm, Authy, NextDraft, Withings, Circa…) These apps and everything they represent weave into every aspect of my life, I’m sure I’m one of those people who looks at their phone at least 150 times a day. My smartphone is my camera, my flashlight, my connection to the world, and my crutch.

A small selection of what a phone replaces, from Reddit.

And now it’s what I’m giving up for Lent in 2014, from March 5th until April 17th. (Yes, that includes SxSW.) For safety and business reasons I’m going to have a makes-phone-calls-only phone, and might hop in a friend’s Uber, but the idea is there will not be a device on me 24/7 that I’m tethered to, constantly looking at, and lost and hopeless without. You obviously can’t turn back the clock on progress, so I don’t expect this to be a permanent thing, but I’m curious what I miss the most, how it affects my ability to focus throughout the day, and how it changes my relationships with other people, especially the lack of messaging.

I am in the market for a cool feature phone though, maybe a small one like Zoolander had or a slidey one like in the Matrix. Any suggestions?

I’ll leave you with the “I forgot my phone” video from last year:

Brands Everywhere

Audrey, Essays, WordPress, , ,

louis-vuitton-monogram-canvas-dog-bag-40-brown-women-softsided-luggage While brushing my teeth this morning, which is usually when my mind wanders, I noticed that just on the counter everything I was looking at had a brand or logo of some sort on it. It’s usually invisible to me but once I noticed it became garish as Times Square.

I counted 11 brands on the counter at that exact moment: Dr. Hauschka, Orabrush, Common Good (soap), Kohler (sink), Bongio (faucet), Philips (toothbrush), Rembrandt, Royal Velvet (toothpaste), Sonos, Neorest (toilet), and Tom’s of Maine (mouthwash). My iPhone was on the counter but the Apple was covered in a WordPress iPhone case, I guess a 12th brand, but the only one I chose to be there.

None of these labels are easy to remove either — the Common Good, a liquid soap dispenser, looked like it was going to be easy but as it started to peel off lots of sticky residue was left behind. I’ll try soaking it later. For most of the others, including the sink and faucet, the brand was embedded in a way that would be impossible to remove without switching the contents to a different container (toothpaste, mouthwash, or moisturizer) or sanding something off (toothbrush, Sonos…).

Earlier this year I attended Burning Man for the first time, and one of the things you notice after a day there is the complete absence of brands — it’s considered gauche to have visible branding there, some people even cover up small logos (Patagonia, the Polo horse) on their clothes. As much as the rest of the experience was bizarre, living a few days in the absence of brands and advertising makes it as alien as anything else.

I don’t think you can call it a trend, but it is interesting that brands like Muji or high-end fashion like Bottega Veneta distinguish themselves as much by the absence of branding as their product quality, the visual antithesis of Louis Vuitton luggage. It’s like the first level of affluence is about broadcast, and then the ultimate level is about (apparent) minimalism.

But for regular, everyday goods, how can we get all of the advertising off them? I don’t need my sink telling me who made it. If there’s a brand around me, I want it to be one I choose. I think this is one reason people appreciate the ability to 100% customize WordPress, and counter-intuitively why most choose to leave the “Powered by” somewhere on the site, because they have the choice.

Take a look around you, how many visible brands or logos can you count?

Update: Om writes on An Unbranded Life.

Evolution of San Francisco

Audrey, Essays, Tech

There have been three excellent writings on the effects and consequences of the latest boom on the Bay Area, each long but worth reading.

The East Bay Express, with a permalink I’m sure won’t work a decade from now, brings us The Bacon-Wrapped Economy:

The arts economy, already unstable, has been forced to contend with the twin challenges of changing tastes and new funding models. Entire industries that didn’t exist ten years ago are either thriving on venture capital, or thriving on companies that are thriving on it. It is now possible to find a $6 bottle of Miller High Life, a $48 plate of fried chicken, or a $20 BLT in parts of the city that used to be known for their dive bars and taco stands. If, after all, money has always been a means of effecting the world we want to bring about, when a region is flooded with uncommonly rich and uncommonly young people, that world begins to look very different. And we’re all living in it, whether we like it or not.

SFGate has The hypocrisy in Silicon Valley’s big talk on innovation:

“[I]nnovation” is something of a magic word around here, shape-shifting to fit the speaker’s immediate needs. So long as semiconductors and coding are involved, people will staple it to anything from flying cars to the iFart app.

Other times it’s just code for “jobs,” used to justify asking for government favors one day and scolding them for meddling in the free market the next.

“Lower our payroll taxes because … innovation.”
“Drop that antitrust inquiry because … innovation.”

But for all the funding announcements, product launches, media attention and wealth creation, most of Silicon Valley doesn’t concern itself with aiming “almost ridiculously high.” It concerns itself primarily with getting people to click on ads or buy slightly better gadgets than the ones they got last year.

The final comes from Rebecca Solnit, who I’ve quoted before, writes a diary for the London Review of Books.

I weathered the dot-com boom of the late 1990s as an observer, but I sold my apartment to a Google engineer last year and ventured out into both the rental market (for the short term) and home buying market (for the long term) with confidence that my long standing in this city and respectable finances would open a path.

iPad 3 Launch Experience

Audrey, Meta, Tech

I’m in New Orleans for a few days and, long story short, although I pre-ordered the New iPad it’s arriving to an address I won’t be at for a while, so since I was up early this morning thought I’d go to the nearest Apple store in Metairie and see if I could pick one up, or at least be part of the excitement that always accompanies Apple launch mornings.

The store had opened at 8, but I arrived at about 8:55, and the scene was not at all what I expected. There was a crowd outside the Apple store, but it was of blue-shirt employees, I walked up and said I was there for a 64GB white AT&T iPad, the fellow handed me a card, and 5 minutes later I was checked out. No line, no waits, no anything! Here’s a picture of the front of the store, at 9:20am.

Line at Apple Store

The woman who checked me out said there had been a bit of a line that morning at 8, but just about 20-30 people and she thought that most people didn’t know they were opening at 8 that morning instead of the normal 10.

I walked back outside and grabbed a water bottle from the big pallet they had of them (for the expected line) and a Verizon employee accosted me to show ask if I had gotten AT&T or Verizon. When I replied “AT&T” he said “oh man!” and showed me the speed tests he was getting on his iPad 2 tethered via wifi to a Droid device he had, an impressive 20mbps down. “Think how fast it’d be going direct to an iPad.” (I agree, but I already have a Verizon Nexus device, a T-Mobile Blackberry, a Sprint iPhone, so I wanted to complete the quartet with another carrier and ensure I could have coverage anywhere.) I decided to celebrate with some beignets across the food court from Cafe Du Monde:

Celebratory Breakfast

So why the lack of a line? Perhaps it was mix up about store opening time, as they suggested. Maybe New Orleans is a Samsung town. Perhaps Apple just did a better job with the pre-orders arriving on launch day, so people didn’t feel the need to go to the store. Maybe people weren’t as excited as I was about the new launch. All in all, it doesn’t matter to me. The screen is gorgeous, it’s restoring now from iCloud backup, and I’m pleased as punch to have one on launch day and I’ll probably spend far too much time today staring at the amazingly high resolution. If you were waiting because you thought the stores might be crazy today, maybe head to them half an hour after open time and skip the queues.

Last year Audrey made an investment in Enterproid, which just came out of stealth. Basically it’s a mod of Android that creates a virtualized environment so you can separate your work stuff and personal stuff, and be able to do fun stuff on your phone that everyone expects but not many IT departments allow. They’ve gotten good coverage on TechCrunch and ReadWriteWeb, and just won several hundred thousand dollars from the QPrize and presented at the DEMO conference.

Twenty-seven

Audrey, Birthday, Personal,

Today is a fun day — 2011-1-11 (not 1:11 PM anymore, I’m a slow writer) and I’m turning 27. This is the time of the year I always look back, and from last year’s resolutions I actually did pretty well. I was able to simplify a number of areas of my life, including reducing the number of computers running in my place. I bought my first apartment and remodeled it. I slowed down my eating by chewing more, a vignette that made Tim’s new Four Hour Body book. Redesigned this site. I didn’t bike at all, but walked a ton. I started exercising with a kettlebell over the summer and was pretty consistent about it until last month, with some noticeable improvements in strength and energy. Got all the old photo galleries imported going all the way to 2002.

I petered out on Farscape, and didn’t display my photography anywhere in print, so a wash there. I spent a week in the woods with Beau at Tracker camp. I joined the board of the non-profit Grist, and was able to expand charitable donations to cover more organizations than previously, including Charity: Water, FSF, Apache, Archive.org, Samasource, EFF, and GAFFTA. I had a tweet go viral and end up on Time and CBS (I still need to blog about that), and a blog post about shipping go viral and get over a hundred thousand visitors. (With an interesting traffic pattern too — lots of Twitter and Facebook like you would expect, but 92% of the traffic from the long tail or blogs like Daring Fireball.)

Speaking of launches, was lucky to hit all the big ones I had planned in the beginning of the year in that abbreviation-coded list: VaultPress, new Akismet, mobile WordPress apps for every platform, Ma.tt themes, Audrey Capital, WordPress Foundation. Also hired 28 new Automatticians, added 7.2 million blogs to WP.com, and had 38 million downloads from WordPress.org.

This year, along lines of simplifying, I have six main goals:

  • Increase the release frequency of core WordPress, I think we can hit our goal of three major releases this year. (Only did one last year — 3.0.)
  • Keep reading the New Yorker every week, and hopefully work in a few more books every month.
  • Launch a new jazz-related site I’ve been working on sporadically.
  • Finally upload my un-uploaded photos for 2005-2010.
  • Keep exercising regularly. (The first time I have a health-related resolution, if you believe it!)
  • Launch secret new thing, code abbreviation JP. 🙂

It’s not a resolution, but I think I’m going to spend a lot more time in Houston in 2011. As for some other stats: 208 posts here on ma.tt (up Y/Y for first time since 2007), 535 posts on my moblog, 4,456 comments, and posted 2,432 photos. The top five posts were 1.0 Is the Loneliest Number, Wildcard DNS and Sub Domains, The Headers of Twenty Ten, Change OS X Computer Name, and Sonos vs Squeezebox, but most of the traffic was to the home page. My top emailers were Toni, Rose, Paul, my Mom, and Raanan with 3,028 emails between them. I sent 10,813 emails to about 2,228 people.

According to TripIt, which I love and use constantly, I was on the road 227 days out of the year, traveling 122,066 miles across 59 cities and 17 countries.

27 is a really awkward age — I’m not young anymore but still before the looming 30. It’s inbetween. That said, I think 2011 is going to be a year where a lot of things come together and a lot of the foundations laid down in 2010 (and when I was 26) come to fruition.

This is the ninth year I’ve blogged my birthday: 19, 20, 21, 22 (this one is funny), 23, 24, 25, and 26.

About.me and Wakemate

Audrey, Links

Today has been a very exciting day. First off, About.me has been acquired by Aol, as good friend Tony Conrad writes about on his blog. A great deal on both sides, I think Aol got a steal and a great team here. Second, one of Audrey’s earliest investments Wakemate has finally shipped their first version, which I’ve been using the past two nights and has been great. (I’m averaging 60 so far.) Reserve your Wakemate here.

Sonos vs Squeezebox

Audrey, Personal

I few of my friends (including Om) are crazy about the Sonos, but I’ve been a Squeezebox user for 6+ years now and have stuck with them through a few upgrades and the acquisition by Logitech. Some of their new products like the Squeezebox Radio are super-handy, I like that the whole thing works over my Wifi network, and it runs Open Source server software. (I used to run it on a Linux box, now on a Mac.) That said, the software has always felt clunky to me, the lack of a good iPhone client is annoying, and the multi-room sync is temperamental. They also seem to have stagnated under Logitech, for example the Radio is cool but the battery for it (which is half the sell) doesn’t come out until April, and costs another $50 — lame. Has anyone used both Squeeze devices and Sonos and have a preference?