Category Archives: Marketing

Marketing strategy, branding, advertising, and reaching people.

Beeper & Texts

Automattic, Marketing, Open Source, Personal

It’s such a delight when a plan comes together and unfolds, especially when it’s something you’ve been working on for many years. Today the announcement went out that we’re combining the best technology from Beeper and Texts to create a great private, secure, and open source messaging client for people to have control of their communications. We’re going to use the Beeper brand, because it’s fun. This is not unlike how browsers have evolved, where solid tech and encryption on top of an open ecosystem has created untold value for humanity. Eric Migicovsky has written well about the plan going forward.

A lot of people are asking about iMessage on Android… I have zero interest in fighting with Apple, I think instead it’s best to focus on messaging networks that want more engagement from power-user clients. This is an area I’m excited to work on when I return from my sabbatical next month.

Power of One

Marketing, WordPress

I think part of what Mike Little showed with his comment on my blog that led to the creation of WordPress, is that it’s not about how many views you have, how many likes, trying to max all your stats… sometimes a single connection to another human is all that matters.

All it takes is a spark.

That’s what is beautiful about blogging. It’s too bad the advertising and social media platforms got us all caught up in status games for the past 15 years.

All you need is one view, one like, one comment, to change your life.

Prospress joining Automattic

Automattic, Marketing

As you may have read on the WooCommerce blog, Prospress blog, WP Tavern, Post Status, or Techcrunch, the team at Prospress is joining forces with WooCommerce at Automattic to help accelerate the adoption and democratization of ecommerce across the web. Whew that’s a lot of links! Prospress was best known for their extension that allowed many types of Subscriptions on top of WooCommerce, but also has some cool marketing automation and automated testing tools as well. I love that Prospress was already a Five for the Future company, which aligns really well with Automattic’s long-term goals and contributions to the wider community.

The company Bayer is famous for inventing aspirin in 1898, which is arguably one of the world’s most beloved brands, and for good reason. But I was surprised to learn that just two weeks earlier, the same three guys who gave the world aspirin also created Bayer’s other big brand, heroin, which was marketed for about eight years as the world’s best cough medicine.

From Andrew Essex on his book about the End of Advertising. Hat tip: John Maeda.

One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) We’re hiring for a number of positions in this area to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply.

Friends Using Typepad?

Marketing, Press, Spam

Michael Krotscheck has an interesting post called Friends don’t let Friends use TypePad, which apparently ruffled some feathers and elicited a pretty venomous response from a Six Apart Vice President. I guess is part of their new plan to “compete” but statements like “TypePad simply blows WordPress.com away on SEO” and “On WordPress.com, you’re kind of moving into a bad neighborhood — by their own admission, one-third of the blogs on WordPress.com are spam” don’t exactly lend credibility. Michael responded eloquently in a comment and then again in a follow-up post. Lloyd has jumped in with some specific facts on Typepad’s (lack of) SEO. In the meantime we just turned on sitemaps for everybody on WordPress.com, a popular user request.

TechCrunch’s Social Responsibility

Marketing, Press, Spam, , , ,

Mike Arrington on TechCrunch did an interesting thing a few days ago, he asked their readers if they should accept advertising from PayPerPost/Izea. Their readers made the right decision and voted that it would be disingenuous to accept advertising from a company that, in Michael’s words, pollutes the blogosphere. He also notes that TechCrunch is being held to a higher standard than most mainstream media would:

The comments that are most interesting to me are the ones that say we’re selling out if we take their advertising. I understand that we are held to a certain standard (and we hold ourselves to that standard), but it’s interesting that we supposed to do things that would never be asked of MSM.

While I’m sure there’s mainstream media which turn away advertisers because of social reasons, the point that we should hold flagship blogs to high standards is a good one.

On that point, I would encourage the crew at TechCrunch to re-examine their advertising and implicit endorsement of Text Link Ads, which pollutes the blogosphere in the same way PayPerPost does, by selling links with the intention of gaming Google. Just as PayPerPost “posties” were recently penalized by Google and Pagerank was one of the criteria that advertisers looked for when choosing which bloggers to give money to, Text Link Ads has been doing the same thing for years, they’ve just been more explicit about it. (And their corporate site has been penalized in Google for a long time.)

I should also note that if TechCrunch decides that the same reasons it decided to not accept advertising from Izea also apply to Text Link Ads, it’ll be operating at a higher standard than Google itself, who even though its business is directly impacted by the search engine spamming both of these companies practice allows both TLA and PPP to advertise via Adwords and Adsense.

Plugin Authors Get No Love

Marketing, Themes, WordPress

One interesting thing in the whole adware themes discussion is the people claiming if we require GPL it’ll kill the number and quality of themes out there, that the best themes have ads in them, that they couldn’t make themes if they weren’t getting the SEO gaming money, et cetera and so on.

There are two types of WordPress add-ons, themes and plugins. Are there any similarities?

  1. Plugins are just as hard or harder to write and design as themes.
  2. All plugins in our directory are required to be GPL or compatible.
  3. Plugin authors almost never get links on the front-end of a blog.
  4. I’m not aware of any plugins that bundle advertising with the intention of gaming search engines, like themes are.

Despite all of this, the plugin ecosystem around WordPress is flourishing, especially since we made the plugin directory, and hundreds have been added. It seems any of the doomsday scenarios people are expecting to happen to themes would have happened to plugins years ago. If ad-bundled themes really are better, a suggestion I find insulting to all those who volunteer their time for WordPress, then maybe they should start their own theme directory with only adware themes and they should get a ton of traffic.

(And just to respond to the title, I think plugin authors get tons of love, and hopefully we can help them get more with upcoming revisions to the plugin directory.)