Premium Gas

Uncategorized

I had twittered about giving my car premium gas after it passed 100,000 miles, and Christian Montoya emailed me this note which I think you guys might find interesting:

I just wanted to let you know that this is a dangerous thing! The difference between regular, plus and premium gas is the octane rating… 87, 91, and 93 if I remember correctly. Every car has its own rating, and I am going to guess that your car is 87 or 91. A lot of people think that giving a car a higher grade of gas is a way to give it “extra treatment,” but this couldn’t be farther from the truth. The higher octane rating means that the gas *burns hotter*, and if you give an 87 octane car 93 octane gas, you are making the combustion process burn much hotter than what the engine is designed to handle, making the car wear out much faster! If you gave your car premium gas every day it would wear out sooner than expected, and giving it premium gas even one day (like a birthday) is not a present at all. If you want your car to last as long as possible, stick to the octane rating it calls for.

I hope this helps! From a reader (and engineer) to you… no more Premium, okay?

Update: Be sure to check out the comments, a ton of great feedback.

OpenID and Spam

Spam, Splogs

Magnolia is going to be restricting their signups to only OpenID users:

Why? Because 75% of new accounts being created there lately have been created by spammers using automated tools. Spammers took over Ma.gnolia. Now, the company is using OpenID as a system of 3rd party verified identity and using the superior spam blocking skills of services like Yahoo! and AIM to clean up the Ma.gnolia ranks. Spamfighting could be the incentive that puts many other vendors over the edge to leverage OpenID.

At best this is a Club solution, meaning it’ll be effective as long as Magnolia is not a worthwhile enough target or not enough people use the technique.

Anyone advocating that a Yahoo, Google, or AOL account is going to stop spam signups, sploggers, or anything of the sort is out of touch with the dark side of the internet. The going rate for a valid Google account is about a penny each. For $100 get a text file with 10,000 valid logins and passwords, and go to town. We used to require email verification to signup for WordPress.com, and the vast majority of splogs were coming from Gmail or Yahoo email addresses, hundreds of thousands of them. Myspace and ICQ are both good examples of completely closed identity systems with registration barriers but still overrun with spam.

Each of the big guys probably has an anti-abuse team larger than all of Magnolia fighting these spam signups, but it obviously hasn’t been effective. In theory you could blacklist OpenID providers but who’s going to block Google and Yahoo and even if they did they’re just pushing the problem outward, to the point where spammers eventually run their own identity providers, and if you think they won’t come from millions of unique registered domains look at your comment spam queue.

OpenID has a ton of promise for the web — let’s not hurt it by setting people up for disappointment by telling them it’s a spam blocker when it’s not. Regardless of registration, identity verification, or CAPTCHA, you still need something working at the content level to block spam.

WP21

WordPress

It seems like just yesterday WordPress was becoming a teenager, and in a blink of the eye it’s now old enough to drink! 21 years since Mike and I did the first release of WordPress, forking Michel’s work on b2/cafélog.

There’s been many milestones and highlights along the way, and many more to come. I’ve been thinking a lot about elements that made WordPress successful in its early years that we should keep in mind as we build this year and beyond. Here’s 11 opinions:

  1. Simple things should be easy and intuitive, and complex things possible.
  2. Blogging, commenting, and pingbacks need to be fun. Static websites are fine, but dynamic ones are better. Almost every site would be improved by having a great blog.
  3. Wikis are amazing, and our documentation should be wiki-easy to edit.
  4. Forums should be front and center in the community. bbPress and BuddyPress need some love.
  5. Every plugin and theme should have all the infrastructure that we use to build WordPress itself—version control, bug trackers, forums, documentation, internationalization, chat rooms, P2, and easy pathways for contribution and community. We shouldn’t be uploading ZIPs in 2024!
  6. Theme previews should be great, and a wide collection of non-commercial themes with diverse aesthetics and functionality are crucial.
  7. We can’t over-index for guidelines and requirements. Better to have good marketplace dynamics and engineer automated feedback loops and transparency to users. Boundaries in functionality and design should be pushed. (But spam and spammy behavior deserves zero tolerance.)
  8. Feedback loops are so important, and should scale with usage and the entire community rather than being reliant on gatekeepers.
  9. Core should be opinionated and quirky: Easter eggs, language with personality even if it’s difficult to translate, jazzy.
  10. Everyone developing and making decisions for software needs to use it.
  11. It’s important that we all do support, go to meetups and events, anything we can to stay close to regular end-users of what we make.

A bonus: Playground is going to change everything. What would you add?

Fun fact: On May 27, 2003 I blogged “Working backwards, earlier tonight was great. Put WordPress out, which felt great.” as one sentence in a 953-word entry written from the porch of my parent’s house where I was accidentally locked out all night until my Dad left in the morning to go to work. Had no idea WordPress would be as big as it is. Earlier that night had set up WP for my friend Ramie Speight, and done some phone tech support for another friend Mike Tremoulet I had met through the local blogger meetup. My friends from high school all had their own domains with WP and that feedback loop was magical for shaping the software.

Akismet Stops Spam

Akismet, Spam, WordPress

Akismet is a new web service that stops comment and trackback spam. (Or at least tries really hard to.) The service is usable immediately as a WordPress plugin and the API could also be adapted for other systems.

I must say, this has been one of the more rewarding things I’ve worked on lately — when people tell you they’re able to spend more time with their family because they’re not spending 30 minutes a day dealing with spam it really puts things in perspective. If nothing else, I hope this makes blogging more joyful for at least one person.

Anyway, try it out, install it for a friend, link it on your blog. The more you use it the more effective it becomes. It’s a virtuous cycle that will hopefully curb the spam arms race.

Update: The reviews are starting to come in. Here’s some one with stats (from when the service was still in development).

Mitch Kapor vs. Mark Zuckerberg

Essays

I’m here at Startup School and there is a really interesting contrast between the presentations of Mitch Kapor and Mark Zuckerberg. Lotus was one of the fastest growing companies of all time, and was widely heralded as one of the best working environments, and Mitch has been involved with some really interesting tech revolutions over the years. Mark Zuckerberg is of course the founder of Facebook.

Mitch’s presentation was one of my favorite of the day, and one of the thing he emphasized was that you should hire for diversity because diverse groups of people innovate more. Diversity here is defined as a function of experience, background, family status, as well as the traditional definitions like gender, et al. He says that one of the most common mistakes entrepreneurship makes is building “mirrortocracies” instead of meritocracies, meaning they tend to hire people like themselves rather than hiring the best people regardless of backgrounds, and the company suffers as a result.

Almost on cue, Mark started out by saying that the two most important things for a company is to have people who are “young and technical,” and his explanation of such was actually the entirety of his prepared remarks. (He arrived shortly before his presentation, so AFAIK hadn’t heard any of Mitch’s.) He made some fair arguments for biasing toward a technically inclined workforce, even in roles like marketing and support, however he didn’t really say anything compelling in support of youth, besides some vague references to many great creators and chessmasters being between 20 and 35 years old. But in no uncertain terms, he said they have a bias toward hiring young people at Facebook.

I’m inclined to agree more with Mitch. Biasing your decisions based on something completely out of someone’s control, specifically the year they were born, seems as likely to have correlation to talent and success in a company as gender, race, or anything else that everyone knows doesn’t matter. It’s not what you’re born with, it’s what you make of it. However in defense of Mark, you can think of Frank Sinatra’s Young at Heart. There’s youth, and there’s youthfulness. The latter could be described as a set of qualities, and could definitely something you look for when hiring, but make sure you’re targeting the right things.

What do you think: Is there something inherent in age that’s valuable? What’s the most important thing you look for when hiring?

Delaying 2.2

Asides

The WP dev team has decided to hold back version 2.2 for at least a week or two from the original date of April 23 while we polish things up. I’ll post an updated release date as soon as we figure out how long everything is going to take. (Which is extra-hard in open source development.)

New Funding for Automattic

Automattic

I’ll start with the big stuff: Automattic is raising $160M, all primary, and it’s the first investment into the company since 2008. This is obviously a lot of money, especially considering everything we’ve done so far has been built on only about $12M of outside capital over the past 8 years. It was also only a year ago I said “Automattic is healthy, generating cash, and already growing as fast as it can so there’s no need for the company to raise money directly — we’re not capital constrained.”

I was wrong, but I didn’t realize it until I took on the CEO role in January. Things were and are going well, but there was an opportunity cost to how we were managing the company toward break-even, and we realized we could invest more into WordPress and our products to grow faster. Also our cash position wasn’t going to be terribly strong especially after a number of infrastructure and product investments this and last year. So part of my 100-day plan as CEO was to figure out what new funding could look like and we found a great set of partners who believe in our vision for how the web should be and how we can scale into the opportunity ahead of us, though it ended up taking 110 days until the first close. (Our other main areas of focus have been improving mobile, a new version of WP.com, and Jetpack.)

This Series C round was led by Deven Parekh of Insight Venture Partners, and included new investors Chris Sacca, Endurance, and a special vehicle True Ventures created to step up their investment, alongside our existing secondary investors from last year, Tiger and Iconiq. (There is a second close soon so this list might change a bit.) There was interest significantly above what we raised, but we focused in on finding the best partners and scaled it back to be the right amount of capital at the right valuation. Deven and Insight share our long term vision and are focused on building an enduring business, one that will thrive for decades to come.

WordPress is in a market as competitive as it has ever been, especially on the proprietary and closed side. I believe WordPress will win, first and foremost, because of its community — the hundreds of core developers and large commercial companies, the tens of thousands of plugin and theme developers, and the millions of people who build beautiful things with WordPress every day. Automattic is here to support that community and invest the full strength of our resources to making WordPress a better product every day, bringing us closer to our shared mission of democratizing publishing. But a majority of the web isn’t on an open platform yet, and we have a lot of work ahead of us. Back to it!

You can read more about the news by Kara and Liz on Recode: WordPress.com Parent Automattic Has Raised $160 Million, Now Valued at $1.16 Billion Post-Money, on Techmeme, and on the Wall Street Journal.

Banned from Google

Asides, Google

Something really weird happened when I had the password problem last week — I completely disappeared from Google. It’s not just the search for Matt, but almost every page on my site has disappeared even for super-obvious searches. This happened within a day of the guy getting into my blog account. I have two theories, one is that when all my links started pointing to blogspot (he changed my siteurl) that triggered some sort of anti-spam flag, and my second theory is that [H]e turned on the new Blog Privacy feature in WP that adds noindex,nofollow to the header of your page, and Google was crawling me that very instant and removed my site. BTW, as an update to the previous entry, I have since found out that I did not have a super-obvious password, but rather he found it embedded in the source code in the SVN repository of a new project I’m working on that hasn’t been released yet. I’ve axed the repo, but at least now I don’t feel so bad about having an awful password on my blog. Regardless, the event was a good excuse to review my password strategy and make sure everything was fairly locked down. Update: I’m certain it was the noindex thing, which looks like it was on for about a week. Let’s see how long it takes to bring everything back and if I rank the same. Update 2: Everything is back to normal. 🙂

Paris and London WordPress Meetups

Asides, , , ,

I’m going to be in Europe next week to speak at the Future of Web Apps in London, and I’ll be spending a few days in Paris beforehand. I’d love to meet up with WordPress-minded folks in both. Let’s do a Paris meetup on Sunday, September 30th and one in London on Tuesday the 2nd or Thursday the 4th. Leave a comment (with your email) if you can make it and we’ll nail down the details in the next day or two.

Ten Years of Blogging

Meta

I got an inkling to check my archives today, because I faintly remember started blogging in the summer, lo and behold today the 16th is my tenth anniversary of blogging on this site. Hooray!

From Friendster to Flickr to Facebook I’ve always been active on other sites, what we now call social media, but as my interest in those has waxed and waned I’ve always come back to my home on the web, powered by Open Source software on a domain I own. This is definitely the longest sustained activity I’ve done, and I don’t see any reason why I wouldn’t continue the rest of my life, however long or short that may be.

A little of my personal history with blogging: the first blog I remember reading was Zeldman.com, who also introduced me to building websites as a craft rather than an output of a program. His site was personal (and still is) but mixed in technology with a flair and often linked to the other strong voices on the web of its day, like Anil Dash and Jason Kottke. (Both still blogging today.) Everyone seemed to be using software called Movable Type, so I fired that up on matt.mullenweg.com and began haphazardly publishing. (I might dig up those entries and import them here at some point, though it would be really embarrassing.)

Continue reading Ten Years of Blogging →

Nano Scratches

Asides, ,

I got an iPod nano a week or so ago and I’ve been very happy with it ever since. I even got it engraved with one of my favorite jazz quotes because I thought that this would be a device I would keep for a long time. However it has gotten pretty badly scratched, and I haven’t been too hard on it. Kind of a bummer. Update: Just to clarify, I’m fairly hard on electronics but I haven’t treated this iPod any different then the last one and yet it still looks pretty bad. It scratched when I wiped it with a microfiber cloth.

Friends Using Typepad?

Asides

Michael Krotscheck has an interesting post called Friends don’t let Friends use TypePad, which apparently ruffled some feathers and elicited a pretty venomous response from a Six Apart Vice President. I guess is part of their new plan to “compete” but statements like “TypePad simply blows WordPress.com away on SEO” and “On WordPress.com, you’re kind of moving into a bad neighborhood — by their own admission, one-third of the blogs on WordPress.com are spam” don’t exactly lend credibility. Michael responded eloquently in a comment and then again in a follow-up post. Lloyd has jumped in with some specific facts on Typepad’s (lack of) SEO. In the meantime we just turned on sitemaps for everybody on WordPress.com, a popular user request.