S3 News

WordPress.com, , ,

Three bits of Amazon S3 news:

  1. We’re now using S3 as the primary storage for WordPress.com, rather than just for backups. We have some layers in front of it, notably Varnish, so the majority of our serving doesn’t hit S3. Still, our AWS bill went from around $200/mo to $1500/mo, and rising. It has simplified some of our requirements, but doesn’t look like it’ll save any money.
  2. Amazon now has a Service Level Agreement (SLA). Big companies like this, but in the real world I’ve found there to be a low correlation with service reliability and the presence of a SLA.
  3. In the Amazon newsletter they promoted Content Spooling Network as a good use of their services. Unfortunately, the service appears to be tailored for using Mechanical Turk to “ghostwrite keyword-based articles for SEO,” or more succinctly, “spam.” Get a web-savvy editor for that newsletter, guys!

Automattic Aquires AtD

Asides,

Automattic just purchased a company and service called After the Deadline, an amazingly smart contextual spelling and grammar checker, and can catch errors even the New York Times misses. It’s now live for 7.5 million WordPress.com blogs and available as a free plugin for .org users, it replaces the built-in spell checker on TinyMCE. It’s a cool story, they were actually rejected from Y Combinator and a few other seed funds but kept at it anyway, and has now found a home in the Automattic family. I found out about the service from Hacker News.

Comment Spam is a thing of the past

Asides

Comment Spam is a thing of the past. That method I’ve found to be 100% effective in stopping bot-based spam, but you still need some sort of content moderation for manually-entered spam. A version of Stopgap Extreme called WP Hashcash is in the new plugin repository and undergoing shared development. The repository has over 55 plugins already and it hasn’t even been officially announced. 🙂 (And this doesn’t count.)

About.com switching to WordPress

WordPress

Sheila Coggins just published an interview with me on About.com Weblogs, which came out fairly well and talks a little bit about new efforts like WordPress.com.

The timing for the interview couldn’t be better. As people watching closely may have already started to notice, About.com has begun switching their sites over to WordPress from Movable Type. They’ve been doing it quietly and one-by-one for at least month now, you can see WP in action on Weblogs, Baby Parenting, entrepreneur, US politics, and many more. They’ve integrated it so tightly with their system most of the usual signs of a WP blog aren’t there, but the dead giveaway is the comments. In fact none of their older blogs seem to have comments enabled, just the upgraded WP ones.

About.com isn’t very “2.0” hip but they are still get some of the highest traffic on the web, easily within the top 50 sites in the world. From what I understand they haven’t made any changes to the core code, all of their customizations have been through plugins. They’re also looking at bringing a WP “powered by” link to the pages. (Which, as noted in the previous entry, is completely optional.) I’m very glad About has found a platform that will grow with them. 🙂

The good news keeps coming in.

Distributed Social Networking Software

Design,

One of the greatest things about South by Southwest interactive last year, which I just barely made it to, was the incredible creative energy born of like-minded people interacting with each other closely. Out of a conversation with Tantek Çelik regarding linking, social interaction, and leveraging HTML rather fabricating new formats I became involved in what now is known as XFN, or the XHTML Friends Network.

XFN is a standardized method for leveraging the HTML rel attribute to describe relationships between people. More simply, it’s about enhancing how you link to somebody. Together with Tantek and Eric Meyer (and wonderful feedback) we’ve put together some great information and guidelines for using XFN. Check it out and share the link.

As an example of an early XFN application, people who I’ve met in person now automatically have a star beside their name when I link to them. See the “timely dozen” to your right or my portal page.

Google’s RSS Ads

Asides

A blogger applies for Adsense RSS and finds “As I had suspected, during the inital testing phase they are only accepting blogger.com and Movable Type/ TypePad blogs as of this time.” I would love to know from someone at Google (maybe Jason Shellen?) if there was any technical or logistical reason they decided not to support the 140,000+ WordPress users or if it was just a lack of communication, which is entirely possible (and very plausible considering how busy everyone is). I would encourage WP users to sign up for Adsense for Feeds and list “WordPress” in the “Other” field. Update: Communication has started. (Thanks, Jason F.!)

Disconnect

Asides

One thing I’ve found in the past year is there is sometimes a huge disconnect between people who make noise on blogs, or might have impressive blogs themselves, and productivity in the real world. It’s unfortunate, because it makes it that much harder to find good folks.

Democratize Publishing, Revisited

Asides

During my State of the Word Q&A I received some blogging homework from Toru Miki, a WordPress contributor based in Tokyo. He asked me to revisit the WordPress mission, “Democratize Publishing,” and reflect on what that mission means to me today. So here you go, Toru:

For many years, my definition of “Democratize Publishing” has been simply to help make the web a more open place. That foundation begins with the software itself, as outlined by the Four Freedoms:

0. The freedom to run the program, for any purpose.

1. The freedom to study how the program works, and change it so it does your computing as you wish.

2. The freedom to redistribute copies so you can help your neighbor.

3. The freedom to distribute copies of your modified versions, giving the community a chance to benefit from your changes.

In 2018, the mission of “Democratize Publishing” to me means that people of all backgrounds, interests, and abilities should be able to access Free-as-in-speech software that empowers them to express themselves on the open web and to own their content.

But as Toru noted in the original question, “Democratize Publishing” has come to mean many things to many people in the WordPress community. That’s one reason I like it. The WordPress mission is not just for one person to define.

So I’d like to ask everyone: What does “Democratize Publishing” mean to you?  

Automattic Alignment

Automattic

Winston Churchill said, “Never let a good crisis go to waste.” Since I last blogged here, WP Engine filed a meritless lawsuit and Automattic responded, and there’s been a hurricane of public activity and press. Inside of Automattic, there’s been a parallel debate and process.

Silver Lake and WP Engine’s attacks on me and Automattic, while spurious, have been effective. It became clear a good chunk of my Automattic colleagues disagreed with me and our actions.

So we decided to design the most generous buy-out package possible, we called it an Alignment Offer: if you resigned before 20:00 UTC on Thursday, October 3, 2024, you would receive $30,000 or six months of salary, whichever is higher. But you’d lose access to Automattic that evening, and you wouldn’t be eligible to boomerang (what we call re-hires). HR added some extra details to sweeten the deal; we wanted to make it as enticing as possible.

I’ve been asking people to vote with their wallet a lot recently, and this is another example!

159 people took the offer, 8.4% of the company, the other 91.6% gave up $126M of potential severance to stay! 63.5% were male. 53% were in the US. By division it impacted our Ecosystem / WordPress areas the most: 79.2% of the people who took it were in our Ecosystem businesses, compared to 18.2% from Cosmos (our apps like Pocket Casts, Day One, Tumblr, Cloudup). 18 people made over 200k/yr! 1 person started two days before the deadline. 4 people took it then changed their minds.

It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!

On the Evolution of Investing

Essays

Today Y Combinator announced they are adding two new partners, Garry Tan and Aaron Iba. This announcement is unique because it does not list their academic credentials, their previous investments, the boards of companies or non-profits they have sat on, how many years of experience they have, or any of the usual badges of honor investors parade in their biographies and Crunchbase profiles.

Instead we get accolades of “rare individuals who can both design and program” and “best hackers among the YC alumni.” Take note of this moment.

I was part of a dinner conversation the other night that included institutional and angel investors, entrepreneurs, and someone who was part of the YC program. The group circled with alarming intent on grilling the YC entrepreneur: “How much time did you actually get with PG?” “It’s a cult of personality.” “The average quality of the companies has really dropped as they’ve broadened.” “I can’t wait for this bubble to pop.” I believe it was mostly in jest — few topics were spared that night — but there was some truth in the defensive undertone.

The hackers and engineers of Y Combinator are doing what hackers and engineers do to any industry, they’re efficiently and ruthlessly disrupting the traditional model of venture capital and are going to destroy far more more wealth for their contemporaries than they create for themselves, as broadband did to entertainment, Craigslist did to newspapers, and Amazon did to traditional retailers. This is what outsiders, by definition, do.

The dark humor in this is that the same people who delight and celebrate investing in disrupting other industries are blind or in denial about it happening to their own.

The question then becomes if you’re an investor with a traditional LP model (and expectations), or a more financial background than an operational one, or an operational background more in management than in design or coding, what should you do to stay relevant through this shift?

To Montreal

Asides

On Monday I’m going to be leaving San Francisco to spend some time in Montreal, about a month and a half. I really enjoyed my time there last year for the Jazz Festival hence the extended stay this year. I’m looking forward to seeing all the bloggers, WordPress users, friends, and entrepreneurs there. I’m also hoping a WordCamp can happen while I’m in town again.