I can now tell my kids about the day the inimitable Jeffrey Zeldman moved from almost 11 years of hand-coding to use WordPress. He wrote a bit about his thinking in Why WordPress? I’m about to walk out the door to go to Austin for SxSW, which last year was amazing and I thought it couldn’t get any better. When I started WordPress I had a one or two people in mind that in my wildest dreams would someday use the software, and that drove much of the development. Zeldman has switched, and I couldn’t be more honored. Now there’s even more work to do.
WPE & Trademarks
I’ve been writing and talking about WP Engine a lot in the last week, but I want to be crystal clear about the core issue at play.
In short, WP Engine is violating WordPress’ trademarks. Moreover, they have been doing so for years. We at Automattic have been attempting to make a licensing deal with them for a very long time, and all they have done is string us along. Finally, I drew a line in the sand, which they have now leapt over.
We offered WP Engine the option of how to pay their fair share: either pay a direct licensing fee, or make in-kind contributions to the open source project. This isn’t a money grab: it’s an expectation that any business making hundreds of millions of dollars off of an open source project ought to give back, and if they don’t, then they can’t use its trademarks. WP Engine has refused to do either, and has instead taken to casting aspersions on my attempt to make a fair deal with them.
WordPress is licensed under the GPL; respect for copyright and IP like trademarks is core to the GPL and our conception of what open source means. If WP Engine wants to find another open source project with a more permissive license and no trademarks, they are free to do so; if they want to benefit from the WordPress community, then they need to respect WordPress trademark and IP.
Further reading:
Seoul, Jakarta, Singapore, Tokyo, Osaka, Manila, Melbourne, Sydney, Wellington, and Auckland
Later this week I’m heading on a speaking tour of a number of cities in Asia, Australia, and New Zealand talking about the past and future of WordPress and some of the things I’ve learned in the past few years of building WordPress and Automattic. It’s been a number of years since I’ve visited these countries, and I’ve never been to Korea, Singapore, Melbourne, or Auckland before, so really looking forward to meeting the local communities in each of these cities and learning about how we can best set up WordPress for the coming decade of growth, especially in languages other than English.
If you’re near any of these cities and want to come by check out the following links for more information. Even if it says “sold out” already, as many are, put your name on the waitlist anyway because I know some places are already searching for larger venues, and there could always be cancellations or spaces open up at the last minute.
Asia
- Sunday, June 1: Seoul, South Korea
- Monday, June 2: Jakarta, Indonesia
- Wednesday, June 4: Singapore (info)
- Friday, June 6: Tokyo, Japan
- Saturday, June 7: Osaka, Japan
- Monday, June 9: Manila, Philippines
Australia & New Zealand
- Thursday, June 12: Melbourne
- Monday, June 16: Sydney
- Tuesday, June 17: Wellington
- Wednesday, June 18: Auckland
The schedule might be a little exhausting, but I wanted to make it as many communities as possible in the short window of time I have before I need to be stateside again.
Don’t Mute, Get a Better Headset
One heterodox recommendation I have for audio and video calls when you’re working in a distributed fashion is not to mute, if you can help it. When you’re speaking to a muted room, it’s eerie and unnatural — you feel alone even if you can see other people’s faces. You lose all of those spontaneous reactions that keep a conversation flowing. If you ask someone a question, or they want to jump in, they have to wait to unmute. I also don’t love the “unmute to raise your hand” behavior, as it lends itself to meetings where people are just waiting their turn to speak instead of truly listening. I’m always hesitant to disagree with Seth Godin, but that’s been my experience.
So what should you do? Use the latest and greatest hardware and software to have the best of both worlds, a fantastic auditory experience for you and your interlocutors and little to no background noise.
To summarize, I recommend a wired, USB headset with a mic that stays a constant distant from your mouth and has a noise-canceling microphone. Save mute for coughs and sips of drinks.
The rest of this post I’m going to try out eleven different microphones and headsets, ranging from $35 to $1,000+, and record a short file on each, and intersperse some software tips for people on MacOS. You may want to listen to these samples with good headphones on to really hear the differences. I apologize some are louder than others, I didn’t edit to even out the levels, which Zoom or Skype would do automatically.
My previous top recommendation was the trusty Sennheiser SC 30, in my previous bag posts. It’s cheap and effective, but the cord was too long and it was USB-A. If you read no further, get this one and revolutionize how you sound on Zoom calls. Here’s how it sounds:

Sennheiser has upgraded to a USB-C version, with a much shorter cord, the SC 130. It feels and looks much better, you don’t need a USB-C dongle, and the sound quality of the earphones is quite bearable. The cost is about twice as much (~$70).

You can plug the USB-C into your iPad or Android phone as well and it works great, though the headphones can be a bit quiet on Android. Either of the above will spoil you for making calls, and you won’t want to go back to the old low-fi way of doing things.
In order to have a bit more flexibility I tried out the much more expensive ($134) Sennheiser MB Pro 1. I liked the freedom of wireless Bluetooth, but you can hear that the sound is much worse. Connecting over Bluetooth lowers the quality a ton, and also occasionally means you need to disconnect, reconnect, etc.

All three of the Sennheisers above come in two-ear versions, which I prefer if I’m in a noisy environment, but at home I find the one-ear a bit more comfortable. I got excited about this $70 TaoTronics “Trucker Bluetooth” headset because it had Bluetooth 5.0 so I foolishly assumed it would have better quality, but it sounds really terrible:

But does wireless have to mean terrible quality? The Apple Airpods Pro ($249) are actually pretty decent, and you can easily switch them between your phone and your computer in the audio menu. If you haven’t tried the Pro version, the noise canceling is actually pretty amazing for something so small and light — I jog with them.

And one of the best sounding mics in this entire roundup was the wireless $119 Antlion Audio ModMic Wireless, which sound amazing, but you have to provide your own headphones to attach it to, and the entire thing ends up being fairly bulky and has its own wireless adapter. On the plus side, you can bring your own super-fancy headphones and get amazing audio quality. With certain headphones it did cause a buzz in the ear of the headphone I attached it to.

But hot dang that sounds good. If they made an over-the-ear USB-C version with an earbud, and had the mic be a little smaller, it would be work-from-home nirvana.
I ventured into the gaming headset territory for this SteelSeries Arctis Pro Wireless Gaming Headset, which at first felt totally ridiculous with its own connector box, a million cables, etc, but goshdarnit grew on me. It has this really cool boom mic that extends out, and I think it’s the most comfortable headset I’ve worn for an extended amount of time. I tried it out via its proprietary 2.4ghz wireless connection + USB, and Bluetooth, and unfortunately the results weren’t great, including the Bluetooth being a little garbled. I hope Steelseries does another iteration because they’re so close, it just needs to be USB-C on the headphones, the cables, the everything, and super high quality recording.

One final entrant — how about just your laptop? Normally I would say this sounds terrible and judge people who didn’t use a headset, but John Gruber’s review of the new Macbook 16 had some really impressive audio files that intrigued me, so here it is, the Macbook Pro 16″, which starts at about $2,400. It’s a little boomy, but not bad.

Okay now let’s get a little crazy. Here’s a Zoom H5 with the SGH6 shotgun mic attachment. (The other Zoom! $410 total.)

Next up is the Shure SM7B Cardioid Dynamic, which is what I usually use to record the Distributed podcast, and costs about $400. This is milky and smooth. (I accidentally called it a Sennheiser in the recording.)

A favorite of voiceover artists everywhere is the Sennheiser MKH416 Super-Cardioid Shotgun Tube Condenser ($1,000), which I like the sound of and I also use for if I’m doing a fancy video setup and want super-good sound that’s not in the frame of the camera.

It’s a great sound, but the part of the house where I recorded all of these is pretty noisy with an AC unit on the other side of the wall, and there’s a ton of background noise in this.
Software eats the audio world
Just like photography has been completely transformed by software enhancing images to the point where the top-of-the-line Apple or Samsung smartphone camera is better than all but the very top pro SLR cameras, I think the same thing is going to happen for audio.
None of these clips are processed, which is why some of the volume levels are different, but I thought it would be fun to demo a tool I’ve been recommending to a lot of people.
There’s a $40/year program called Krisp.ai, which I first learned about in 2018 from this awesome post on the Nvidia developer blog, Real-Time Noise Suppression Using Deep Learning. What it does is create a virtual microphone, like a filter that exists between one of your physical inputs and what the software on your computer “hears.” For fun I re-recorded the MKH416 in the exact same place, but filtered through Krisp.ai:

Now the audio quality is not as good, it sounds a bit clipped, but throughout there is no more distracting background hums or noise. Krisp can be a little awkward to use but they’ve made it a lot more user friendly. You could mix Krisp with almost any option here and it would make it sound much better, in fact when I’m in a pinch my favorite go-to is Airpods Pro + Krisp.
With everything, a pro tip on MacOS is to hold Option when you click on the sound icon in your upper right taskbar, and it will let you select both input and output devices. Sound Preferences, linked at the bottom of that menu, are your friend. If a mic is too soft you can boost the input volume in the preferences. To choose a camera or mic in Zoom, click the arrow next to the mute button in the bottom left. In Zoom audio settings, under Advanced, they are starting to expose a number of new options for real-time audio processing.

The future sounds good.
Gradually, Then Suddenly

The two main theses of my professional career have been that distributed is the future of work, and that open source is the future of technology and innovation. I’ve built Automattic and WordPress around these, and it’s also informed my investments and hobbies. Just today, we announced an investment into a distributed, open source, and encrypted communication company called New Vector.
On the distributed front, the future of work has been arriving quickly. This week, a wave of companies representing over $800B in market capitalization announced they’re embracing distributed work beyond what’s required by the pandemic:
- Coinbase is going remote-first.
- Facebook wants to be “the most forward-leaning on remote work.”
- Twitter has allowed permanent work-from-home.
- Shopify is now a “digital by default” company.
- Square has indefinitely extended remote work.
- Spotify is allowing work-from-home through 2021.
Change happens slowly, then all at once.
The forces that enable working in a distributed fashion have been in motion for decades, and if you talk to anyone who was working in technology in the ’60s and ’70s they expected this to happen much sooner. Stephan Wolfram has been a remote CEO for 28 years. Automattic has been distributed-first for 15 years.
What’s been holding us back is fear of the unknown, and attachment to the familiar. I can’t tell you how many of the investors I see espousing distributed work once told me that Automattic would never scale past a few dozen people unless we brought everyone into an office. Or the CEOs who said this would never work for them, now proclaiming their company hasn’t missed a beat as tens of thousands of people started working from home.
What’s going to be newsworthy by the end of the year is not technology companies saying they’re embracing distributed work, but those that aren’t. Those who thought this couldn’t work have been forced by the pandemic to do it anyway, and they’ve now seen that it’s possible.
It was probably terrible at first, but now two or three months in it’s gotten better. We’ve learned and adapted, and will continue to do so. Necessity breeds invention. I promise you if you stick with it, you’ll progress through the levels of distributed autonomy. Over time people will be able to move houses, tweak furniture, buy equipment, upgrade their internet, and otherwise adapt to being more productive in a distributed environment than they ever could be in an office. Products and services are being developed all around the world that will make it even better. I’m so excited about how a majority of the economy going distributed will improve people’s quality of life, and unlock incredible creativity and innovation at work. (They go hand in hand.)
At some point, we’ll break bread with our colleagues again, and that will be glorious. I can’t wait. But along the way we’ll discover that things we thought were impossible were just hard at first, and got easier the more we did it. Some will return to physically co-working with strangers, and some employers trapped in the past will force people to go to offices, but the illusion that the office was about work will be shattered forever, and companies that hold on to that legacy will be replaced by companies who embrace the antifragile nature of distributed organizations.
Your Blog Name
Giving Back
In August of this year I started thinking a lot more about philanthropy and giving back. I was raised with a strong emphasis on civic responsibility and volunteering and though I’ve been very lucky in this world but haven’t found a way to connect back philanthropically beyond sporadic donations to open source, freedom, or music organizations I’m passionate about. There are a million places you can give money to, but it’s tricky to identify where it’ll be best used and have the biggest impact.
Spurred on by a lunch I attended with Peter Diamandis talking about the prize-based philosophy behind the Xprize and goading from Tim Ferriss I’ve stepped things up in the latter part of this year, starting by matching Tim on First Giving (something I hope to continue though he’s ahead right now). If you’re thinking about dipping your toes in giving back, Donors Choose is a great place to start.
Standards Police
The Standards Police, I think Keith is totally off here, as I began to express in Dave’s comments. A laissez-faire approach to compliance isn’t helping anyone. Someone needs to set an example, and if it’s not these guys who will? Jeffrey and Doug, each with no small amount of content on their site, seem to have no problem keeping things compliant. Neither does Eric, Tantek, Joe, Lars, Anne, Mark, just to name a few. Don’t tell me “validation is very hard and takes quite a bit of effort.” That’s a weak cop-out. Accessibility is very hard, design is very hard, music is very hard, driving in between the lines is very hard. If you don’t want to make the effort, then don’t dabble and make flippant comments that hurt the field as a whole and insult the people who work “very hard.”
I’m coming out. This site is to the best of my ability valid XHTML 1.1 sent with the proper MIME to browser that can handle it. Even the photolog, which took me hours and hours of work to get to the point where it is now, and for a long time was far from decent markup. However I am fairly certain that there are some comments (particularly on the mosaic thread, which now has almost a thousand replies) that have broken validation, and though I am very busy I will personally check each of these. WordPress helps a lot. The WordPress site is also XHTML 1.1 with the exception of the forums, which are compliant by default (more hours of work) but which could do a much better job of validation input. These are my weaknesses, out for the world to see. Even though the sites work just fine, and “validation doesn’t pay the bills,” I’m going to devote my time to fixing these problems because how can I presume to be a member of an organization devoted to standards without following them myself?
Update: Pulled and republished.
Link Thanks
I just wanted to take a moment to thank those people who give proper attribution (aka a hat tip) when they post about something they found here. More and more lately I’m seeing things that I know started here show up from blogs of people I know and respect with nary a note or link back. Taking the time to properly attribute things can be a drag sometimes, but I think it’s important to maintain the credibility of weblogging as a medium and to reward those who bring new things to light. If you are someone who does properly credit things please know that I appreciate it quite a bit, and I hold you in a higher esteem than more “professional” blogs who are sloppy at best with their attribution.
Zeldman Keynote
I recorded the Zeldman keynote on my camera and the quality isn’t the best (I haven’t even listened to it yet) but I wanted to put it up for people who couldn’t make it. Listen for the surprise towards the end. Here it is: Jeffrey Zeldman SxSW 2005 Keynote. Sorry, looks like I accidentally put up my Jeffrey Zeldman/John Cage remix edition. The link should work now! Everything was really exciting, I can die happy now. 🙂
Tom Ford’s 15 Things
For the 15th anniversary of Vogue.com noted fashion designer Tom Ford made a list of 15 things that every man should have, which are as follow:
- A sense of humour.
- A daily read of a newspaper.
- A sport that you love and are good at.
- Tweezers.
- A good cologne that becomes a signature.
- A well cut dark suit.
- A pair of classic black lace up shoes.
- A smart blazer.
- The perfect pair of dark denim jeans.
- Lots of crisp white cotton shirts.
- Always new socks and underwear, throw away the old ones every 6 months.
- A classic tuxedo.
- A beautiful day watch with a metal band.
- The perfect sunglasses.
- Perfect teeth. If you don’t have them, save up and get them fixed.
A pretty good list, though I would replace the newspaper with Circa, and I must confess I’m not sure sure what #4 the tweezers are for.
Nickel and Diming
Seth Godin: Nickel and diming. (As an aside, it drives me crazy that people like Seth Godin and John Moore are pouring countless hours into creating priceless content as sharecroppers on domains they don’t own. To clarify, I have no problem that they’re using Typepad, but for goodness sake put it on your own domain. When someone Google’s you the first hit shouldn’t be .typepad.com. Your name is the most valuable thing you have, and every day you put it off is more links to someplace you can never truly control.)
In Florence
I’m in Florence and it’s absolutely beautiful here, but a little damp. Ciao!
Christmas Jazz Music
I love Christmas: the lights, the food, the music. The music part can sometimes be fraught, though. There’s so many cheesy and badly done Christmas albums out there. Fortunately my favorite genre, jazz, has actually a really impressive collection of interesting interpretations of Christmas classics.
Over the years I’ve curated a few of my favorites. Thanks to Spotify, one of my favorite services I discovered in 2013, it’s easy to share them with you. Here’s my Xmas Jazz playlist, including my favorite holiday arrangement of all time, Duke Ellington’s version of the Nutcracker Suite.
Remember: It’s okay to play holiday music until at least mid-January.
If you have any favorites you’d like me to add, send them via Spotify messages or in the comments. Merry Christmas everybody!
Marketplace Followup
Alex Jones has some good thoughts on the marketplace. As some stats, our themes page on .com got 2.4 million pageviews last month and someone previews a theme about once every 1.74 seconds. I can’t say how many people have purchased upgrades on .com, but even with our limited selection of products it’s a meaningful percentage, and that’s one of the reasons we think this idea has legs. It’s still impossible to know for certain, though, and I appreciate that our launch partners are taking a risk that they might create a theme and not sell a single one, and the whole thing might tank. If it goes well, though, I fully expect there to be thousands of themes in the system by this time next year, and the people in early will have a significant advantage, much like app developers did on Facebook.
Bandwidth Caps
It’s Worse Than You Can Imagine
At first I was optimistic that the Lockergnome redesign wouldn’t be that terrible, I mean they have smart people there. Then the evidence mounted that there wasn’t going to be any good hybrid approach. Why go backwards? Is it a joke? Is ruining their website some twisted form of RSS evangelism?
Earlier today a comment from Simon said:
Well, the redesign appears to be out now and it�s much worse than I expected – blockquotes for indentation, paragraphs with non-breaking spaces in them for added vertical spacing – tag soup if ever I�ve seen it. Yuck.
He expanded his thoughts illustrated by the code snippet:
<p> </p>
<p> </p>
<table border="0" cellspacing="0" cellpadding="0" width="778"
bgcolor="#FFFFFF">
<tr><td align="left">
<div id="footer">
<blockquote>© 1996-2004, Lockergnome LLC. ISSN: 1095-3965. All
Rights Reserved. Please read our <a href="/about/privacy-policy.phtml">
Privacy Policy</a> and <a href="/about/terms-of-service.phtml">
Terms of Service</a>. Web site hosted by
<a href="http://www.webair.com/cgi-bin/in?51">Webair</a>.
Email newsletters powered by <a href="http://www.whatcounts.com/">WhatCounts</a>.
Domain registered at <a href="https://www.gnomedomains.com/">GnomeDOMAINS</a>.
</blockquote>
</div>
</td></tr></table>
One can only assume that the newsletters will be following suit, and no one wants that kind of filth in their inbox.
All joking aside, I am going to be unsubscribing from all Lockergnome newsletters. I am not under the illusion that my action will be anything more than a number blip to the people there, but principle of the matter is I don’t have a lot of respect for them anymore. How can I take web development news seriously from an organization that is in the wrong decade code-wise? Even worse, they had something great and threw it away. If enough people were to do the same and unusbscribe they might take notice, but I don’t think that’s going to happen.
I might even be forgiving if their markup (which is invisible to the user when it works) devolved but the site was much easier to use or aesthetically pleasing, but the site has degraded in every conceivable way. I decided I could tolerate the design long enough to unsubscribe, but couldn’t even find that on the site. Google brought up a cached page that no longer exists which pointed to the correct URI, which incidentally still has the old design. So if you also disagree with the recent direction things have taken, unsubscribe from Lockergnome.
Looking for something to fill the void? It didn’t come to mind the other day, but I highly recommend the SitePoint newsletters for web development topics. Blogs are also great, but sometimes it’s nice to get something in yoru inbox. I’m open to suggestions for other newsletters.
Update: I’ve written a new entry that explains why I care.
New York City Meetup
I’m going to be in New York next week and it’d be great to meet some of the WordPress community there. How about we do a WordPress Wednesday on April the 11th, starting around 7 or 8. Any ideas for a good venue?
WordCamp Developer Day
I have some cool news: On Sunday the day after WordCamp San Francisco we’re going to host a WordPress developer day at the Automattic office on Pier 38. It will be Barcamp-style with no pre-announced schedule, but expect more hardcore geek content like heavy WordPress performance optimization, BuddyPress internals, an intro to Erlang, a guide to secure coding, WordPress-as-CMS discussions, and more. If there’s a topic you’d like to lead start thinking about it now, there should be plenty of room for everyone to connect. (Try to keep things local though, we’re not sure how the internet will hold up.)
The Publisher
I’ve been dubbed The Publisher by BusinessWeek as one of their “25 Most Influential People on the Web.” Before anyone else writes in that I beat Rupert Murdoch, I think the slideshow is in alphabetical order. 🙂