Category Archives: WordPress

The open source publishing platform I co-founded — development, releases, community, and the ecosystem.

Facebook Dropping Patent Clause

Facebook, Open Source, WordPress

I am surprised and excited to see the news that Facebook is going to drop the patent clause that I wrote about last week. They’ve announced that with React 16 the license will just be regular MIT with no patent addition. I applaud Facebook for making this move, and I hope that patent clause use is re-examined across all their open source projects.

Our decision to move away from React, based on their previous stance, has sparked a lot of interesting discussions in the WordPress world. Particularly with Gutenberg there may be an approach that allows developers to write Gutenberg blocks (Gutenblocks) in the library of their choice including Preact, Polymer, or Vue, and now React could be an officially-supported option as well.

I want to say thank you to everyone who participated in the discussion thus far, I really appreciate it. The vigorous debate and discussion in the comments here and on Hacker News and Reddit was great for the passion people brought and the opportunity to learn about so many different points of view; it was even better that Facebook was listening.

We Called it Gutenberg for a Reason

Essays, Personal, WordPress

Movable type was about books, but it wasn’t just about books. Ideas spread. Literacy spiked. The elite monopoly on education and government started to crack. Luther’s 95 Theses were printed on a press, rocking Europe, and he issued “broadsheets.” Broadsheets became newspapers; newspapers enabled democracy. The printing press ushered in social, political, and economic sea changes. Gutenberg changed everything.

WordPress has always been about websites, but it’s not just about websites. It’s about freedom, about possibility, and about carving out your own livelihood, whether it’s by making a living through your site or by working in the WordPress ecosystem itself. We’re democratizing publishing — and democratizing work — for everyone, regardless of language, ability, or economic wherewithal.

WordPress’s growth is impressive (28.5% and counting) but it’s not limitless — at least not in its current state. We have challenges (user frustrations with publishing and customizing, competition from site builders like Squarespace and Wix) and opportunities (the 157 million small businesses without sites, aka the next big market we should be serving). It’s time for WordPress’ next big thing, the thing that helps us deal with our challenges and opportunities. The thing that changes the world.

Gutenberg.

For those who don’t know we kicked off the Gutenberg project around the beginning of the year, I talked about it and we did our first public releases in June, and the team has been doing weekly updates of the public beta plugin that’s available for anyone to try out in their wp-admin.

When Johannes Gutenberg’s press came out, people mostly used it to print the same religious text monks had been copying. It wasn’t until ten or fifteen years later that people started innovating and trying their hands at new kinds of writing, and the wheels of change started to spin faster. Now it’s WordPress’ turn to do the same. Gutenberg meets our challenges and opportunities head on while simultaneously benefitting everyone who makes a living working in the WP ecosystem. It’s about a lot more than just blocks. Our Gutenberg moves every part of the WordPress ecosystem forward:

Developers and agencies will be able to create interactive templates that clients can easily update without breaking things or dealing with custom post types: Imagine a custom “employee” block that you can add to an About page that includes a picture, name, and bio. They’ll be able to replace most meta boxes, and they’ll get a chance to update old code or clients to work in this new paradigm.

Plugin developers will be able to completely integrate into every part of WordPress, including posts, pages, custom post types, and sidebars without having to hack TinyMCE or squeeze their entire feature behind a toolbar button. Today, every plugin that extends WordPress does it in a different way; Gutenberg’s blocks provide a single, easy-to-learn entry point for an incredible variety of extensions. Some folks have already begun to port their plugins over, and are finding that they’re easier to build and have a much improved UI. I’m looking forward to highlighting those stories as we get further along and more people write about them.

Theme developers won’t need to bundle tons of plugins or create their own page builders. There’ll be a standard, portable way to create rich layouts for posts and guide people through setup right in the interface, no 20-step tutorials or long videos needed. Every theme will be able to compete with multi-functional premium themes without locking users into a single theme or compromising their experience.

Core developers will be able to work in modern technologies and not worry about 15 years of backwards compatibility. We’ll be able to simplify how menus, widgets, and the editor work to use a common set of code and concepts. The interface will be instantly responsive.

Web hosts will have better signup rates, as Gutenberg opens up WordPress to an entirely new set of people for whom WordPress was too complex and hard to set up before. (Remember our goal: to democratize publishing.) Their churn rates will go down: they’ll stop bleeding customers to Wix, Weebly, and Squarespace, and fewer people will abandon their sites because it was too hard to make things look they way they wanted.

Users will finally be able to build the sites they see in their imaginations. They’ll be able to do things on mobile they’ve never been able to before. They’ll never have to see a shortcode again. Text pasted from Word will get cleaned up and converted to blocks automatically and instantly. (I pasted the first version of this post from Google Docs and it worked great. 👌) They’ll start manipulating their sites in ways that would have taken a developer. They’ll be able to move from blogging to using WordPress as a CMS without missing a beat. Editing posts will just work; they’ll write more. They’ll learn blocks once, and then be able to instantly use and understand 90%+ of plugins.

I could go on about how photographers will be able to create rich galleries, parallax images, and better portfolios, or how poets will finally be able to preserve whitespace as they write, but you get the idea. It’s big. It moves the WordPress ecosystem forward, but it also moves the whole web forward.

Which is scary! Because change always is, and this is a big one. But a scary thing is usually a thing that leads to growth, if you can push through it. Ten years ago, agencies and developers worried that software like WordPress would ruin their business because clients wouldn’t need help updating their sites any more, and would maybe even just start building their own sites. But their worse fears didn’t come true — instead, it created new opportunities for everyone.

(People were worried when the printing press was invented, too. A Swiss biologist warned against the “confusing and harmful abundance of books,” but I’d say it all worked out in the end.)

This is not to say that nothing will go sideways with Gutenberg, or that people’s concerns about it are unfounded. Making something people want is really hard to do and easy to mess up — we definitely have in the past. I share many of the concerns or worries with today’s version of Gutenberg, and we’re working to mitigate them. Gutenberg will ship with WordPress 5.0, but the release will come out when Gutenberg is ready, not vice versa. We still have target dates to help us think about scope and plan for all the supporting documentation, translation, and marketing efforts, but we’re not going to release anything until Gutenberg is something the team working on it agrees is ready.

And as we work, we’re listening: feedback on core and feature plugins gets read, heard, and considered. Every review of Gutenberg, even the rude ones, has a response. Seven months of vigorous and public debate, chats, tickets, and code changesets brought us to where we are today, and there will be  a fair amount more before we can present the Gutenberg vision in a mostly-complete state. I welcome it; apathy would worry me a lot more than disagreement or controversy.

Creating great software will never make every person happy. We’re not creating The Perfect Product, we’re choosing a path between many good options, weighing all of the inevitable trade-offs that come from a change, listening, shipping, and then doing it all over again. Iterating. My life’s work is improving WordPress. I firmly believe that Gutenberg is the direction that will provide the most benefit to the maximum number of people while being totally in line with core WordPress’s philosophies and commitment to user freedom. So keep giving us your feedback, and let’s push through the fear together. It’s worth a little discomfort to change the world.

Yes, it is a press, certainly, but a press from which shall flow in inexhaustible streams, the most abundant and most marvelous liquor that has ever flowed to relieve the thirst of men.

Johannes Gutenberg

Thank you to the WP Tavern conversation that helped me write down many of these ideas, and Michelle Weber. This post started in Google Docs then revised in Gutenberg 0.9.

The illustrious Chance the Rapper was looking for a new intern.

Some people responded with regular resumes, replying as images, but Negele “Hopsey” Hospedales decided to make a website on WordPress.com:

https://twitter.com/Hospey/status/846612517723947008

The happy ending is written up in Billboard: he got the gig and went on tour with Chance. Hospey wrote a great article on it himself: How To Work For Your Favourite Rapper.

4.8 and What’s Coming

WordPress

Last week we released version 4.8 “Evans” of WordPress, as I write this it has had about 4.8 million downloads already. The release was stable and has been received well, and we were able do the merge and beta a bit faster than we have before.

When I originally wrote about the three focuses for the year (and in the State of the Word) I said releases would be driven by improvements in those three areas, and people in particular are anticipating the new Gutenberg editor, so I wanted to talk a bit about what’s changed and what I’ve learned in the past few months that caused us to course correct and do an intermediate 4.8 release, and why there will likely be a 4.9 before Gutenberg comes in.

Right now the vast majority of effort is going into the new editing experience, and the progress has been great, but because we’re going to use the new editor as the basis for our new customization experience it means that the leads for the customization focus have to wait for Gutenberg to get a bit further along before we can build on that foundation. Mel and Weston took this as an opportunity to think about not just the “Customizer”, which is a screen and code base within WP, but really thinking in a user-centric way about what it means to customize a site and they identified a number of low-hanging fruits, areas like widgets where we could have a big user impact with relatively little effort.

WordPress is littered with little inconsistencies and gaps in the user experience that aren’t hard to fix, but are hard to notice the 500th time you’re looking at a screen.

I didn’t think we’d be able to sustain the effort on the editor and still do a meaningful user release in the meantime, but we did, and I think we can do it again.

4.8 also brought in a number of developer and accessibility improvements, including dropping support for old IE versions, but as I mentioned (too harshly) in my first quarter check-in there hasn’t been as much happening on the REST API side of things, but after talking to some folks at WordCamp EU and the community summit before I’m optimistic about that improving. Something else I didn’t anticipate was wp-cli coming under the wing of WP.org as an official project, which is huge for developers and people building on WP. (It’s worth mentioning wp-cli and REST API work great together.)

To summarize: The main focus of the editor is going great, customization has been getting improvements shipped to users, the wp-cli has become like the third focus, and I’m optimistic about REST-based development the remainder of the year.

I’ll be on stage at WordCamp Europe in Paris tomorrow afternoon doing a Q&A with Om Malik and taking audience questions, will also have a few announcements. You can get to the livestream tomorrow on the WordCamp EU homepage.

WordPress 14

IMG_7931.JPG

Today is 14 years from the very first release of WordPress. The interface I’m using to write this (Calypso) is completely unrecognizable from what WordPress looked and worked like even a few years ago. Fourteen years in, I’m waking up every day excited about what’s coming next for us. The progress of the editor and CLI so far this year is awesome, and I’m looking forward to that flowing into improvements for customization and the REST API. Thanks as always to Mike for kicking off this crazy journey, all the people chipping in to make WordPress better, and Konstantin and Erick for surprising me with the cool cake above.

WordPress Collaborative Editing

Tech, WordPress

I’m really excited about the new Google Docs integration that just launched — basically it builds a beautiful bridge between what is probably the best collaborative document editor on the planet right now, Google’s, and let’s you one-click bring a document there into a WordPress draft with all the formatting, links, and everything brought over. There’s even a clever feature that if you are copying and pasting from Docs it’ll tell you about the integration.

I think this is highly complementary to the work we’re doing with the new Editor in core WordPress. Why? Google Docs represents the web pinnacle of the WordPerfect / Word legacy of editing “pages”, what I’ll call a document editor. It runs on the web, but it’s not native to the web in that its fundamental paradigm is still about the document itself. With the new WordPress Editor the blocks will be all about bringing together building blocks from all over — maps, videos, galleries, forms, images — and making them like Legos you can use to build a rich, web-native post or page.

We’re going to look into some collaborative features, but Google’s annotations, comments, and real-time co-editing are years ahead there. So if you’re drafting something that looks closer to something in the 90s you could print out, Docs will be the best place to start and collaborate (and better than Medium). If you want to built a richer experience, something that really only makes sense on an interactive screen, that’s what the new WordPress editor will be for.

One final note, the Docs web store makes it tricky to use different Google accounts to add integrations like this one. To make it easy, open up a Google Doc under the account you want to use, then go to Add-ons -> Get add-ons… -> search for “Automattic” and you’ll be all set.

State of the Word, 2016

The full video and Q&A from 2016’s State of the Word last week in Philadelphia is now online. This year was especially exciting because it wasnt’ just a look back at the previous year, but sets out a new direction for where WordPress will be in 2017 and beyond.

If you want just the slides, here they are:

Like every year, there was a ton of help bringing this together. Mark Uraine led the slides, and at various points these folks pitched in as well: Mel Choyce, Tammie Lister, Michael Arestad, Ashleigh Axios, Ian Dunn, Corey McKrill, Martin Remy, Josepha Haden, Alex Kirk, Marina Pape, Alx Block, Cami Kaos, Matias Ventura, Donncha O Caoimh, John Maeda, Barry Abrahamson, Nikolay Bachiyski, Chrissie Pollock, Sam Sidler, Boris Gorelik, Dion Hulse, Brooke Dukes, Sarah Blackstock. I also got input and suggestions from Petya Raykovska, Tony Perez, Joe Casabona, Helen Hou-Sandi, Jon Bossenger, Jason Cohen, Daniel Bachhuber, Drew Butler, Ryan Boren, Andrew Roberts, Joost de Valk, Stephane Daury, Dion Hulse, Gary Pendergast, David Bisset, Ryan McCue, Alex Shiels, Brian Krogsgard, Joe Hoyle, Sean Blakeley, Andrew Nacin, Mark Jaquith, John Blackbourn, and thank you to Rose Kuo for inspiring the poetry theme which featured prominently this year.

Tavern and Post Status wrote up the talk itself. As a follow-up I did interviews with both to expand on some of what was discussed in the speech. The Post Status one is now up and you can watch it here:

WP Growth Council

WordPress

In the WordPress world, when we look back an 2016 I think we’ll remember it as the year that we awoke to the importance of marketing. WordPress has always grown organically through word of mouth and its passionate community, but the hundreds of millions being spent advertising against WP has started to have an impact, especially for folks only lightly familiar with us.

I’ve started to hear about a number of folks across many WordPress companies and industries working on this from different angles, some approaching it from an enterprise point of view and some from a consumer point of view. There’s an opportunity for learning from each other, almost like a mastermind group. As the survey says:

Never have there been more threats to the open web and WordPress. Over three hundred million dollars has been spent in 2016 advertising proprietary systems, and even more is happening in investment. No one company in the WP world is large enough to fight this, nor should anyone need to do it on their own. We’d like to bring together organizations that would like to contribute to growing WordPress. It will be a small group, and if you or your organization are interested in being a part please fill out the survey below.

By working together we can amplify our efforts to bring open source to a wider audience, and fulfill WordPress’ mission to truly democratize publishing.

If this sounds interesting to you, apply using this survey.

The Wix Mobile App, a WordPress Joint

Design, Open Source, WordPress

Anyone who knows me knows that I like to try new things — phones, gadgets, apps. Last week I downloaded the new Wix (closed, proprietary, non-open-sourced, non-GPL) mobile app. I’m always interested to see how others tackle the challenge of building and editing websites from a mobile device.

I started playing around with the editor, and felt… déjà vu. It was familiar. Like I had used it before.

Turns out I had. Because it’s WordPress.

If I were being charitable, I’d say, “The app’s editor is based on the WordPress mobile app’s editor.” If I were being honest, I’d say that Wix copied WordPress without attribution, credit, or following the license. The custom icons, the class names, even the bugs. You can see the forked repositories on GitHub complete with original commits from Alex and Maxime, two developers on Automattic’s mobile team. Wix has always borrowed liberally from WordPress — including their company name, which used to be Wixpress Ltd. — but this blatant rip-off and code theft is beyond anything I’ve seen before from a competitor.

Dear Wix,

This explicitly contravenes the GPL, which requires attribution and a corresponding GPL license on whatever you release publicly built on top of GPL code. The GPL is what has allowed WordPress to flourish, and that let us create this code. Your app’s editor is built with stolen code, so your whole app is now in violation of the license.

I suppose we’ll take this as a compliment — I’m sure the hundreds of people who have contributed to WordPress Core and our mobile apps are flattered that you chose to build one of your company’s core features using our code. We’re also excited to see what great things you create with all the time you saved not having to write your own mobile editor.

You know what’d be even more exciting? To see you abide by the GPL and release your source code back to the community that gave you that jump start.

I’ve always said that the GPL isn’t about limits, it’s about possibilities. In open source software, you trade some of your control as a developer to better serve the developer community and the people using your sites and products. I don’t think that’s a limit, I think it’s a way to make sure we encourage innovation and momentum. If you want to close the door on innovation, Wix, that’s your decision to make — just write your own code. If you’re going to join the open source community, play by the open source rules.

Release your app under the GPL, and put the source code for your app up on GitHub so that we can all build on it, improve it, and learn from it.

Love,
Matt and the open source community

An Update

The CEO of Wix has posted a response on their blog. I’ll also try to post my response it to the comments there. Miriam Schwab also has a very good response.

We were all very surprised by your post, as you have so many claims against us.

Wow, dude I did not even know we were fighting.

It’s not a fight: the claim is that the Wix mobile apps distribute GPL code and aren’t themselves GPL, so they violate the license.

First, you say we have been taking from the open source community without giving back, well, of course, that isn’t true. Here is a list of 224 projects on our public GitHub page, and as you can see they are all dated before your post. We have not checked if WordPress is using them, but you are more than welcome to do so, some of them are pretty good.

Very glad your company has projects on GitHub! Thank you for the offer to use them; if we do, we’ll make sure to follow the license you’ve put on the code very carefully.

Releasing other open source projects doesn’t mean that you can violate the license of the editor code you distributed in your mobile apps. To repeat my earlier points: since you distributed GPL code with your apps, the entire apps need to be released at GPL, not just your modifications to that one library.

As this Hacker News comment put it, “Open source is not a swap meet; you can’t violate a license if you voluntarily release some other code to make up for it.”

We always shared and admired your commitment to give back, which is exactly why we have those 224 open source projects, and thousands more bugs/improvements available to the open source community and we will release the app you saw as well.

If you were to release the entire source code of the apps under GPL that would bring you back into compliance with the license you violated. I think you’re saying you will do that here, but can you clarify? When should we look for the app code to be released, and where? That would resolve this issue completely.

Next, you talk about the Wix App being stolen from WordPress. There are more than 3 million lines of code in the Wix application, notably the hotels/blogs/chat/eCommerce/scheduling/booking is all our code.

I said the app includes stolen code. It doesn’t matter if it’s 30 lines or 30 million lines: because it includes GPL code and you distributed the app, the entire thing needs to be GPL. If you release the entire app’s code, as I think you said you would, then that resolves the license violation.

Yes, we did use the WordPress open source library for a minor part of the application (that is the concept of open source right?), and everything we improved there or modified, we submitted back as open source, see here in this link – you should check it out, pretty cool way of using it on mobile native. I really think you guys can use it with your app (and it is open source, so you are welcome to use it for free). And, by the way, the part that we used was in fact developed by another and modified by you.

Thank you for admitting you used the code and not trying to hide it. The issue isn’t the changes you made, it’s that including the editor means you need to submit the entire app as open source, which you have not yet — it’s completely proprietary.

If you want to read the account from Tal Kol, one of the leading engineers on this project, here it is. He was really happy to share his side of the story.

I have seen it, and it already has a number of good comments on it, including this one: “Can you address this point made in Matt’s post: ‘This explicitly contravenes the GPL, which requires attribution and a corresponding GPL license on whatever you release publicly built on top of GPL code’.” It appears you and Tal might share a misunderstanding of how the GPL works — software licensing can be tricky and many people make honest mistakes. (If you want to get into serious detail, this comment lays the licensing requirements out clearly.) It is easy to rectify this one: release your apps as open source under the GPL.

Now, what is this thing about us stealing your branding? Our product was always called Wix and our website Wix.com, we never borrowed from your marketing or brand.

Sorry for including this distraction; I was referring specifically to the fact that Wix used to go by “Wixpress.” You can see this in your Form F-1, and there used to be a support page about this on your site:

Although that is still in Google, the page it links to now mysteriously returns a 404 error, which you may want to look into.

In fact, if I remember correctly, until recently the Automattic home page was all about blogs and only recently it has become “websites.” Also, your business model changed to almost exactly the one we had for years. Can it be that you guys are borrowing from us? If so, again, you are welcome to it.

The Automattic home page has been a series of haiku about our products since 2009, pretty much unchanged — I think you mean the WordPress.com home page here. WordPress has been used for creating websites, not just blogs, since our 1.5 release in 2005 added themes and pages. In my 2014 State of the Word address I talked about how 87% of WordPress sites use it as a CMS. We regularly test dozens of variations of the WP.com homepage and some of them definitely emphasize website creation. I will say we look to Wix, Weebly, and Squarespace as innovators in the space with products that reach many small businesses, and Wix especially should be commended for its success and growth as a public company.

If you believe that we need to give you credit, that you deserve credit, I must say, absolutely yes. You guys deserve a lot of credit, but not because of a few lines of source code, you deserve credit because you guys have been making the internet dramatically better, and for that we at Wix are big fans. We love what you have been trying to do, and are working very hard to add our own contribution to make the internet better.

Thank you very much, that is kind. I do think there are a lot of values we share in common and would love to see this one issue resolved.

If you need source code that we have, and we have not yet released, then, most likely we will be happy to share, you only need to ask. We share your belief that making the internet better, is best for everyone.

That’s what my post was asking, for you to release the code. To quote my original letter: “Release your app under the GPL, and put the source code for your app up on GitHub so that we can all build on it, improve it, and learn from it.”

Finally, during the last couple of years, I reached out a couple of times trying to meet with you. Could I do that again here? I believe in friendly competition, and as much fun as it is to chat over the blogosphere, maybe we can also do it over a cup of coffee?

Once this is resolved I’d be happy to meet up. I believe when we exchanged emails in 2014 there was trouble finding overlap in our travel schedules.

I hope the above clarifies where we think Wix made a mistake, and how to fix it.

What a Week: WordPress, Maeda, .Blog

Automattic, WordPress

I’m still overwhelmed from last week, which was full of major announcements. Get your Instapaper / Pocket ready because I have lots of links!

It started with a very smooth WordPress release, version 4.6 “Pepper.” A week later it’s had over 4,200,000 downloads and upgrades are rippling throughout the WP ecosystem with 13% of all known installs already on the latest. WordPress 4.6 was available on release day in 50 languages, which blows my mind.
JMaeda.jpg

The next big move was John Maeda joining Automattic as our Global Head, Computational Design and Inclusion. You can check out some of his talks on TED and his Twitter is always interesting. This was covered fairly well by mainstream media, especially with feature articles by Wired on the open source aspect, Fast Company on the inclusion side, and Techcrunch on the business side.

As often, the best stories are often personal ones: Om is a friend of both John and I, long-time Automattic designer Matt Miklic shared his “I will never stop learning” journey and and how he helped hire for this role, and finally John told his own story directly on Design.blog.

In the beginning days of the Web, Open Source was a human right.

You might notice something about that domain… it’s a .blog! We opened up .blog for early registrations and launched the first few founder domains like get.blog, design.blog, dave.blog, and of course matt.blog. More coming this week!

dotblog-social.png

Design.blog also launched with great essays from Alice Rawsthorn, Cassidy Blackwell, and Jessica Helfand. It will be updated every Thursday with a new home page design and new round of great voices, so bookmark it and be sure to visit again in a few days.

Huge thanks to Judy Wert who led the search for the design role. Combined with Chris Taylor starting as Chief Marketing Officer at Automattic a few months ago I think we’re well-positioned to really boost the growth of WordPress in the coming years. You may have even started to see video ads for WP.com. We’ve had 90 people start so far this year at Automattic bringing our total to just under 500 in 50 countries, if you’d like to join the family we’re hiring for over a dozen roles.

As you can tell, things have been moving at a hundred miles per hour, and the momentum is carrying through the all-company Grand Meetup in Whistler next month and WordCamp US in December. I’m going to take a few days to unplug at Burning Man next week (photos from my first year), might even take a Real Camera to capture some of the art.

Many of the world’s finest athletes — from Jamaican sprinter Usain Bolt to American tennis player Serena Williams — publish with WordPress. With the Rio 2016 games upon us, we turn to Olympians, Olympic hopefuls, and elite athletes who have blogged over the past year about the joys and challenges of competition at the highest level and the long road to Rio.

Fascinating round-up of some of the trials and tribulations making it to the Olympics.

Mortgaging your site to a closed-standards vendor gives them, not you, the economic power.

Another Matt from Alley ruminates on Medium’s uncertain future for publishers. I agree that these first couple of publishers probably got a good deal: better than free, they’re guaranteed money regardless of whether Medium makes money or not.

In making the decision to hitch their horse to Medium’s wagon while fording a river, they’re probably betting on Medium not going out of business, which I agree there’s only like a 10% chance of happening. However I think there is a 97% chance that Medium’s business model will change in the future because the path they’re on and these publishers are dependent on will not sustain their current costs or the investment they’ve raised.

I’m really happy about the feature in today’s new 4.1 release of Jetpack that streamlines logging in with your WordPress.com account. When this is finished it’ll completely protect you from brute force attacks (and server load), and you can secure one login with two-factor for all your sites rather than maintaining dozens of user/pass combinations for all your WordPresses.

Posted from the WordPress.com Mac app.

.Blog

WordPress

It’s now public that Automattic is the company behind Knock Knock Whois There LLC, the registry for the new .blog TLD. (And a great pun.) We wanted to stay stealth while in the bidding process and afterward in order not to draw too much attention, but nonetheless the cost of the .blog auction got up there (people are estimating around $20M). I’m excited we won and think that it will be both an amazing business going forward and give lots of folks an opportunity to have a fantastic domain name in a new namespace and with an easy-to-say TLD. You can sign up to be first in line to reserve a domain here. If you have a trademark you can get in August, and then October for the “land rush.”

Today the Jetpack plugin turns five years old. Who woulda thunk it? It’s one of the most popular plugins in WP history, and sites that include it as part of their WordPress install are more likely to to have engaged and active users — we’ve even seen it reduce churn on major web hosts. While there’s been a lot that’s happened in the Jetpack plugin so far, what’s around the corner has me even more excited. 😀 🚀 P.S. Check out that new domain.

For small business owners, WordPress is a well-trusted company, Yelp is a brand in trouble, and Facebook is on a downward path. Those are some of the findings out today from a survey of 6,000 small business owners from the second half of 2015 conducted by Alignable.

You can see the whole thing here. WordPress came in with a NPS of 73, Shopify at 29, Godaddy at 26, Squarespace at 11, Wix at -7, Weebly at -13, Web.com at -61, and Yelp at -66. Here’s how a Net Promoter Score works.

One area that’s been unloved for a bit on WordPress.org is the testimonials page, it was almost funny because they were so old they talked about things people don’t even know what they are any more. Well today is a new day, on the new page we’ll be embedding snippets from WordPress, Twitter, and Facebook of people saying what WordPress has meant for them. Post with the tag #ilovewp and it might show up there. 🙂 Think of something that you love about WP that would make someone who hasn’t heard of it or is on the fence about using it compelled to try it out.