Category Archives: WordPress

The open source publishing platform I co-founded — development, releases, community, and the ecosystem.

Not the ship of Theseus

WordPress 5.0: A Gutenberg FAQ

Automattic, Themes, WordPress

Update: On December 6th we released WordPress 5.0. It was definitely the most controversial release in a while, but the usage and adoption metrics are looking similar to previous releases. I’m looking forward to continuing to iterate on the new block editor!

We are nearing the release date for WordPress 5.0 and Gutenberg, one of the most important and exciting projects I’ve worked on in my 15 years with this community.

I knew we would be taking a big leap. But it’s a leap we need to take, and I think the end result is going to open up many new opportunities for everyone in the ecosystem, and for those being introduced to WordPress for the first time. It brings us closer to our mission of democratizing publishing for everyone.

I recently visited WordCamp Portland to talk about Gutenberg and WordPress 5.0, which will also include the new default theme Twenty Nineteen, which you’re seeing me test out on this very site. There were some great questions and testimonials about Gutenberg, so I’d urge you to watch the full video and read the WP Tavern recap. I’ve also visited meetups, responded to review threads, kept an eye on support, and I’m in the middle of office hours with the core community.

As we head toward the release date and WordCamp US, I’ve put many questions and answers into a Gutenberg FAQ below. For those who have other questions, I will be checking the comments here.

It’s an exciting time, and I’m thrilled to be working with y’all on this project.

Not the ship of Theseus

What is Gutenberg?

Gutenberg, for those who aren’t actively following along, is a brand new Editor for WordPress — contributors have been working on it since January 2017 and it’s one of the most significant changes to WordPress in years. It’s built on the idea of using “blocks” to write and design posts and pages.

This will serve as the foundation for future improvements to WordPress, including blocks as a way not just to design posts and pages, but also entire sites.

The overall goal is to simplify the first-time user experience of WordPress — for those who are writing, editing, publishing, and designing web pages. The editing experience is intended to give users a better visual representation of what their post or page will look like when they hit publish. As I wrote in my post last year, “Users will finally be able to build the sites they see in their imaginations.”

Matías Ventura, team lead for Gutenberg, wrote an excellent post about the vision for Gutenberg, saying, “It’s an attempt to improve how users interact with their content in a fundamentally visual way, while at the same time giving developers the tools to create more fulfilling experiences for the people they are helping.”

Why do we need Gutenberg at all?

For many of us already in the WordPress community, it can be easy to forget the learning curve that exists for people being introduced to WordPress for the first time. Customizing themes, adding shortcodes, editing widgets and menus — there’s an entire language that one must learn behind the scenes in order to make a site or a post look like you want it to look.

Over the past several years, JavaScript-based applications have created opportunities to simplify the user experience in consumer apps and software. Users’ expectations have changed, and the bar has been raised for simplicity. It is my deep belief that WordPress must evolve to improve and simplify its own user experience for first-time users.

Why blocks?

The idea with blocks was to create a new common language across WordPress, a new way to connect users to plugins, and replace a number of older content types — things like shortcodes and widgets — that one had to be well-versed in the idiosyncrasies of WordPress to understand.

The block paradigm is not a new one — in fact many great plugins have already shown the promise of blocks with page design in WordPress. Elementor, one of the pioneers in this space, has now introduced a new collection of Gutenberg blocks to showcase what’s possible:

Why change the Editor?

The Editor is where most of the action happens in WordPress’s daily use, and it was a place where we could polish and perfect the block experience in a contained environment.

Additionally, the classic Editor was built primarily for text — articles have become increasingly multimedia, with social media embeds, maps, contact forms, photo collages, videos, and GIFs. It was time for a design paradigm that allowed us to move past the messy patchwork of shortcodes and text.

The Editor is just the start. In upcoming phases blocks will become a fundamental part of entire site templates and designs. It’s currently a struggle to use the Customizer and figure out how to edit sections like menus, headers, and footers. With blocks, people will be able to edit and manipulate everything on their site without having to understand where WordPress hides everything behind the scenes.

What does Automattic get out of this?

There have been posts recently asking questions about Automattic’s involvement in Gutenberg compared to other contributors and companies. There is no secret conspiracy here — as project lead I was able to enlist the help of dozens of my colleagues to contribute to this project, and I knew that a project of this size would require it. Automattic aims to have 5% of its people dedicated to WordPress community projects, which at its current size would be about 42 people full-time. The company is a bit behind that now (~35 full-time), and the company is growing a lot next year, so look for 10-15 additional people working on core and community projects. 

In the end, Gutenberg is similar to many other open source projects — Automattic will benefit from it, but so will everyone else in the WordPress community (and even the Drupal community). It’s available for everyone under the GPL. If the goal was purely to benefit Automattic it would have been faster, easier, and created an advantage for Automattic to have Gutenberg just on WP.com. That wasn’t, and isn’t, the point.

Is Gutenberg ready?

Absolutely. Our original goal with Gutenberg was to get it on 100,000 sites to begin testing — it’s now already on more than 1 million sites, and it’s the fastest-growing plugin in WordPress history. There is a lot of user demand.

The goal was to both test Gutenberg on as many sites as possible before the 5.0 release, and also to encourage plugin developers to make sure their plugins and services will be ready. With everyone pitching in, we can make this the most anti-climactic release in WordPress history.  

In the recent debate over Gutenberg readiness, I think it’s important to understand the difference between Gutenberg being ready code-wise (it is now), and whether the entire community is ready for Gutenberg.

It will take some time — we’ve had 15 years to polish and perfect core, after all — but the global WordPress community has some of the world’s most talented contributors and we can make it as good as we want to make it.

There is also a new opportunity to dramatically expand the WordPress contributor community to include more designers and JavaScript engineers. With JavaScript apps there are also new opportunities for designing documentation and support right on the page, so that help arrives right where you need it.

Someone described Gutenberg to me as “WordPress in 3D.” I like the sound of that. Blocks are like layers you can zoom in and out of. The question now is: What are we going to build with this new dimension?

Do I have to switch to Gutenberg when WordPress 5.0 is released?

Not at all. When it’s released, you get to choose what happens. You can install the Classic Editor plugin today and when 5.0 is released, nothing will change. We’ve commited to supporting and updating Classic Editor until 2022. If you’d like to install Gutenberg early, you can do that now too. The Classic Editor plugin has been available for 13 months now, and Gutenberg has been available for 18 months. Both have been heavily promoted since August 2018, and more than 1.3 million .org sites have opted-in already to either experience, so nothing will change for them when they update to 5.0.

How can I make sure I’m ready?

Before updating to 5.0, try out the Gutenberg plugin with your site to ensure it works with your existing plugins, and also to get comfortable with the new experience. Developers across the entire ecosystem are working hard to update their plugins, but your mileage and plugins may vary. And you can always use the Classic Editor to address any gaps.

As with every new thing, things might feel strange and new for a bit, but I’m confident once you start using it you’ll get comfy quickly and you won’t want to go back.

The release candidate of 5.0 is stable and fine to develop against and test.

When will 5.0 be released?

We have had a stable RC1, which stands for first release candidate, and about to do our second one. There is only currently one known blocker and it’s cosmetic. The stability and open issues in the release candidates thus far makes me optimistic we can release soon, but as before the primary driver will be the stability and quality of the underlying software. We made the mistake prior of announcing dates when lots of code was still changing, and had to delay because of regressions and bugs. Now that things aren’t changing, we’re approaching a time we can commit to a date soon.

Is it terrible to do a release in December?

Some people think so, some don’t. There have been 9 major WordPress releases in previous Decembers. December releases actually comprise 34% of our major releases in the past decade.

Can I set it up so only certain users get to use Gutenberg?

Yes, and soon. We’re going to be doing another update to the Classic Editor before the 5.0 release to give it a bit more fine-grained user control — we’ve heard requests for options that allow certain users or certain roles and post types to have Gutenberg while others have Classic Editor.

What happens after 5.0?

We’ve been doing a release of Gutenberg every two weeks, and 5.0 isn’t going to stop that. We’ll do minor release to 5.0 (5.0.1, 5.0.2) fortnightly, with occasional breaks, so if there’s feedback that comes in, we can address it quickly. Many of the previous bugs in updates were from juggling between updates in the plugin and core, now that Gutenberg is in core it’s much easier and safer to incrementally update.

What about Gutenberg and accessibility?

We’ve had some important discussions about accessibility over the past few weeks and I am grateful for those who have helped raise these questions in the community.

Accessibility has been core to WordPress from the very beginning. It’s part of why we started – the adoption of web standards and accessibility.

But where I think we fell down was with project management — specifically, we had a team of volunteers that felt like they were disconnected from the rapid development that was happening with Gutenberg. We need to improve that. In the future I don’t know if it makes sense to have accessibility as a separate kind of process from the core development. It needs to be integrated at every single stage.

Still, we’ve accomplished a lot, as Matías has written about. There have been more than 200 closed issues related to accessibility since the very beginning.

We’re also taking the opportunity to fix some things that have had poor accessibility in WordPress from the beginning. CodeMirror, which is a code editor for templates, is not accessible, so we have some parts of WordPress that we really need to work on to make better.

Speaking of which, CodeMirror was seeking funding for their next version — Automattic has now sponsored that funding and in return it will be made available under the GPL, and that the next version of CodeMirror will be fully accessible.

Finally, Automattic will be funding an accessibility study of WordPress, Gutenberg, and an evaluation of best practices across the web, to ensure WordPress is fully accessible and setting new standards for the web overall.

After WordPress 5.0, is the Gutenberg name going to stick around?

Sometimes code names can take on a life of their own. I think Gutenberg is still what we’ll call this project — it’s called that on GitHub, and you’re also seeing it adopted by other CMSes beyond WordPress — but for those outside the community I can see it simply being known as “the new WordPress editor.”

With the adoption of React for Gutenberg, what do you see as the future for React and WordPress?

In 2015 I said “Learn JavaScript deeply” — then in 2016 we brought the REST API into Core. Gutenberg is the first major feature built entirely on the REST API, so if you are learning things today, learn JavaScript, and I can imagine a future wp-admin that’s 100% JavaScript talking to APIs. I’m excited to see that happen.

Now, switching to a pure JavaScript interface could break some backward compatibility, but a nice thing about Gutenberg is that it provides an avenue for all plugins to work through — it gives them a way to plug in to that. It can eliminate the need for what’s currently done in custom admin screens.  

The other beautiful thing is that because Gutenberg essentially allows for translation into many different formats — it can publish to your web page, it can publish your RSS feed, AMP, it can publish blocks that can be translated into email for newsletters — there’s so much in the structured nature of Gutenberg and the semantic HTML that it creates and the grammar that’s used to parse it, can enable for other applications.

It becomes a little bit like a lingua franca that even crosses CMSes. There’s now these new cross-CMS Gutenberg blocks that will be possible. It’s not just WordPress anymore — it might be a JavaScript block that was written for Drupal that you install on your WordPress site. How would that have ever happened before? That’s why we took two years off — it’s why we’ve had everyone in the world working on this thing. It’s because we want it to be #WorthIt.

And WordPress 5.0 is just the starting line. We want to get it to that place where it’s not just better than what we have today, but a world-class, web-defining experience. It’s what we want to create and what everyone deserves.

Was this post published with Gutenberg?

Of course. 😄 No bugs, but I do see lots of areas we can continue to improve and I’m excited to get to work on future iterations.

Gutenberg in Portland Oregon and Podcasts

I’ve had the opportunity to talk about Gutenberg at two great venues recently. The first was at WordCamp Portland which graciously allowed me to join for a Q&A at the end of the event. The questions were great and covered a lot of the latest and greatest about Gutenberg and WordPress 5.0:

Last week I also joined Episode 101 of the WP Builds podcast, where as Nathan put it: “We talk about Gutenberg, why Matt thinks that we need it, and why we need it now. We go on to chat about how it’s divided the WordPress community, especially from the perspective of users with accessibility needs.”

They may be out of seats already, but I’ll be on the other coast to do a small meetup in Portland, Maine this week. As we lead up to release and WordCamp US I’m really enjoying the opportunity to hear from WordPress users of all levels all over the country.

My Recode Decode Interview with Kara Swisher

“We want to make the best tools in the world, and we want to do it for decades to come. I’ve been doing WordPress for 15 years, I want to do it the rest of my life.”

The last time I chatted with Kara was in 2013 in the back of a pedicab in Austin. This time I got to sit in the red chair at Vox headquarters in San Francisco, and per usual Kara was thoughtful, thorough and to the point: we talked about WordPress and the future of the open web, the moral imperative of user privacy, and how it all relates to what’s going on at Facebook.

(As it turns out, Facebook also is turning off the ability for WordPress sites — and all websites — to post directly to users’ profile pages. The decision to shut down the API is ostensibly to fight propaganda and misinformation on the platform, but I think it’s a big step back for their embrace of the open web. I hope they change their minds.)

Kara and I also talked about distributed work, Automattic’s acquisition of Atavist and Longreads, and why every tech company should have an editorial team. Thanks again to Kara and the Recode team for having me.

Automattic’s First New Board Member: General Ann Dunwoody

Automattic, WordPress

As Automattic keeps growing we’ve been bringing in a lot of talented people behind the scenes to help expand on our vision as we go from hundreds to thousands of colleagues, and hundreds of millions to billions in revenue. Recently, former New York Times digital executive Kinsey Wilson joined our team as president of WordPress.com, the Chief Design Officer of Axios Alexis Lloyd has joined as head of Design Innovation, the former CEO of Bluehost James Grierson is leading Jetpack partnerships, and today I’m excited to announce a change to my bosses, the board of directors.

Gen. Ann Dunwoody served for 37 years in the U.S. Army, and she is the first woman in U.S. Military history to achieve a four-star officer rank. She’s also the author of A Higher Standard: Leadership Strategies from America’s First Female Four-Star General, a book I really loved and highly recommend. Automattic’s board has had no new members since its founding in 2005, so this is our first addition in 13 years. I became familiar with General Dunwoody’s work while researching distributed organizations outside of technology, which led me to the military, which led me to geek out on logistics, which led me to her book and eventually flying out to Florida to meet in person.

Below is a brief interview with Gen. Dunwoody — we chatted with her about global leadership, finding your passion, and building a business.

We’re excited to have you onboard, General Dunwoody. It’s interesting — at Automattic we like to point out that we’re all over the globe (over 740 employees in more than 60 countries) but you oversaw 69,000 military and civilians across 140 countries! Were there any big leadership lessons from managing operations across such a wide range of distances, timezones, and cultures?

That’s a great question. When I started out as a young officer in the Army, the leadership philosophy that was espoused back then was “Leadership by walking around.” When you’re in charge of a platoon, a company or even a battalion or Brigade that is not globally dispersed this philosophy is very sound. When you’re running a global organization with 69,000 folks in 140 countries, you have to leverage technology to keep real-time communications flowing and keep leaders updated. I would host (with the leadership) a global video teleconference every Wednesday connecting every organization from Afghanistan, Kuwait, Iraq, Europe, etc. and sites — hundreds across the United States. Our headquarters  would provide an operational update and then we go around the globe to get update from from everyone — what’s going well, where they need help or additional resources. In the old days I think people believed information was power and often withheld information to use for personal advantage, but I believe shared information is power. By leveraging the power of the entire industrial base we could solve problems in real time. I still travelled around a lot to see our people, but it is not possible to keep everyone informed and in the loop with current operations without leveraging technology.

I love your answer about “shared information is power.” Did you ever find it difficult to break down the silos and embrace that concept?

Oh my, yes. They weren’t just silos, they were silos with concertina wire around them!   Parochialism was rampant and everyone wanted their own system and own their own information. We had over 200 stand alone systems that didn’t talk to each other. So to field and design an enterprise IT system that leveraged systems with the needed information to support “foxhole to factory” was challenging and exciting.

And how did you decide what technological means to communicate an idea or a directive, versus, say, meeting in-person?

I would say it depended on the idea. If it was personal, probably a phone call (one on one); if trying to generate support for an idea or transformational concept, meet in-person with my initiatives group to socialize the idea and get their input modifications and buy-in. Then Commanders conference to socialize idea with them, as they will have to implement it. Once socialized with leadership, we worldwide videoconference with the entire organization to define and describe the purpose, intent, how, and why — so everyone knew what we were trying to do and what their role was in execution. I found you cannot over-communicate when trying to make changes.

It’s an incredible accomplishment to become the first woman in U.S. Military history to achieve the four-star officer rank. Can you tell me about how things changed (or maybe still need to change further) in terms of your experience during your 37 years of service, and how you addressed diversity and inclusion in the military?

First, I certainly didn’t accomplish this by myself — I had a lot of help along the way! I joined the Army as part of the Women’s Army Corps (WAC) back in 1975. A few years later they disestablished the WAC and began the integration of women into the regular Army. This was the first time women had the opportunity to have the same career opportunities as their male counterparts in the branches now open to women. The challenge for the women who came into the Army back then was to force the integration — fight being put into traditional jobs like being a secretary, admin, clerk, or cook — and fight to be platoon leaders, etc., to support and move the integration of women into the regular Army.

What I witnessed during my time in the Army was that the doors continued to open. Yes, there were roadblocks — but there were also many leaders along the way who were willing to help. I never worked for a woman. I worked for men who either believed in me or didn’t. My experience in my almost four decades was that the doors continued to open for women. I thought jumping out of airplanes was really neat — now my niece in the USAF is an A-10 fighter pilot, and we have women graduating from Ranger school!  

On diversity, I realized that being the only female in many forums, my voice was hard to be heard. And I also realized that most folks promoted and surrounded themselves with people in their own image. What my philosophy was — and I still think it is an issue today — is that diversity is not about numbers, it’s about getting the best and brightest from all walks of life, to help leaders solve the very complex issues that face us today. Don’t surround yourself with only people that think or act or look like you.

Who are the leaders that inspire you today?

I think we are products of our past — Mom and Dad, even though not here on earth, gave me the values that still guide me. Many of my military mentors, Gen. Hugh Shelton, Gen. Pete Schoomaker, Gen. Gordon Sullivan, Gen. Dick Cody, are still coaches and mentors to me today.  

Folks I admire: Warren Buffett, only met him once but I like his concern for the betterment of our country; Oprah Winfrey, although I have never met her I admire her for what she does for our country how she presents herself and how she handles herself — awesome; Gen. Mattis — wow, I admire him for taking on this extremely tough assignment for the good of our country and our defense. Secretary Gates served two administrations, Republican and Democrat.

People that inspire me are people I believe are true leaders — valuing honesty and having the best interests of the country at heart. No hubris!

Atavist & Automattic

As reported by the Wall Street Journal, and an interview about on the WP.com blog, Automattic has acquired the Atavist platform, magazine, and team. Looking forward to working alongside the team: we’re keeping the magazine going and it’ll complement Longreads, and integrating the best of the platform’s CMS and publisher features into WordPress.com and Jetpack and after that’s done providing an upgrade path so all of its publishers can move to being WordPress-powered.

I really love this thread and the replies sharing stories about Val Vesa’s experience talking about WordPress in an Uber / Lyft ride:

WordPress at 15

Education, WordPress

This weekend, May 27, marks the 15th anniversary of the first release of WordPress. It is an understatement to say that I am immensely proud of what this global community has become, and what it has created. More than 30% of the top sites on the web are now powered by WordPress, I’m writing this in our next-generation editor Gutenberg, and every day I meet someone who is building something interesting on WordPress or pushing our shared project in bold new directions. If you can believe it, growth has actually been accelerating.

There’s so much: A group of high school students bands together to build a national movement on WordPress; a president builds the foundation for his own next chapter on WordPress; the current WhiteHouse.gov switches over; or when someone like Hajj Flemings brings thousands of small businesses onto the open web for the first time, with WordPress.

To celebrate #WP15, hundreds of local WordPress communities around the world will be throwing parties. Go here to find a meetup in your area.

I am thankful to Mike for helping make WordPress a reality, many dedicated folks in the years since, and to all of you who are dreaming up the next 15 years. 😄

Many in the open source world are like Moses in that they speak of the Promised Land but will never set foot there. If I spend the rest of my life working and we don’t reach almost all websites being powered by open source and the web being substantially open, I will die content because I already see younger generations picking up the banner.

State of the Word, 2017

I really enjoyed connecting with the WordPress community in Nashville this previous weekend. On Saturday I delivered the State of the Word presentation alongside Mel, Weston, and Matías. There’s always a post-event buzz but I definitely noticed a change in tenor of people’s thoughts on Gutenberg after the presentation and demo. The video is above, check it out when you get a chance.

Matias Ventura, the lead of the editor focus for WordPress, has written Gutenberg, or the Ship of Theseus to talk about how Gutenberg's approach will simplify many of the most complex parts of WordPress, building pages, and theme editing. If you want a peek at some of the things coming down the line with Gutenberg, including serverless WebRTC real-time co-editing.

Facebook Dropping Patent Clause

Facebook, Open Source, WordPress

I am surprised and excited to see the news that Facebook is going to drop the patent clause that I wrote about last week. They’ve announced that with React 16 the license will just be regular MIT with no patent addition. I applaud Facebook for making this move, and I hope that patent clause use is re-examined across all their open source projects.

Our decision to move away from React, based on their previous stance, has sparked a lot of interesting discussions in the WordPress world. Particularly with Gutenberg there may be an approach that allows developers to write Gutenberg blocks (Gutenblocks) in the library of their choice including Preact, Polymer, or Vue, and now React could be an officially-supported option as well.

I want to say thank you to everyone who participated in the discussion thus far, I really appreciate it. The vigorous debate and discussion in the comments here and on Hacker News and Reddit was great for the passion people brought and the opportunity to learn about so many different points of view; it was even better that Facebook was listening.

We Called it Gutenberg for a Reason

Essays, Personal, WordPress

Movable type was about books, but it wasn’t just about books. Ideas spread. Literacy spiked. The elite monopoly on education and government started to crack. Luther’s 95 Theses were printed on a press, rocking Europe, and he issued “broadsheets.” Broadsheets became newspapers; newspapers enabled democracy. The printing press ushered in social, political, and economic sea changes. Gutenberg changed everything.

WordPress has always been about websites, but it’s not just about websites. It’s about freedom, about possibility, and about carving out your own livelihood, whether it’s by making a living through your site or by working in the WordPress ecosystem itself. We’re democratizing publishing — and democratizing work — for everyone, regardless of language, ability, or economic wherewithal.

WordPress’s growth is impressive (28.5% and counting) but it’s not limitless — at least not in its current state. We have challenges (user frustrations with publishing and customizing, competition from site builders like Squarespace and Wix) and opportunities (the 157 million small businesses without sites, aka the next big market we should be serving). It’s time for WordPress’ next big thing, the thing that helps us deal with our challenges and opportunities. The thing that changes the world.

Gutenberg.

For those who don’t know we kicked off the Gutenberg project around the beginning of the year, I talked about it and we did our first public releases in June, and the team has been doing weekly updates of the public beta plugin that’s available for anyone to try out in their wp-admin.

When Johannes Gutenberg’s press came out, people mostly used it to print the same religious text monks had been copying. It wasn’t until ten or fifteen years later that people started innovating and trying their hands at new kinds of writing, and the wheels of change started to spin faster. Now it’s WordPress’ turn to do the same. Gutenberg meets our challenges and opportunities head on while simultaneously benefitting everyone who makes a living working in the WP ecosystem. It’s about a lot more than just blocks. Our Gutenberg moves every part of the WordPress ecosystem forward:

Developers and agencies will be able to create interactive templates that clients can easily update without breaking things or dealing with custom post types: Imagine a custom “employee” block that you can add to an About page that includes a picture, name, and bio. They’ll be able to replace most meta boxes, and they’ll get a chance to update old code or clients to work in this new paradigm.

Plugin developers will be able to completely integrate into every part of WordPress, including posts, pages, custom post types, and sidebars without having to hack TinyMCE or squeeze their entire feature behind a toolbar button. Today, every plugin that extends WordPress does it in a different way; Gutenberg’s blocks provide a single, easy-to-learn entry point for an incredible variety of extensions. Some folks have already begun to port their plugins over, and are finding that they’re easier to build and have a much improved UI. I’m looking forward to highlighting those stories as we get further along and more people write about them.

Theme developers won’t need to bundle tons of plugins or create their own page builders. There’ll be a standard, portable way to create rich layouts for posts and guide people through setup right in the interface, no 20-step tutorials or long videos needed. Every theme will be able to compete with multi-functional premium themes without locking users into a single theme or compromising their experience.

Core developers will be able to work in modern technologies and not worry about 15 years of backwards compatibility. We’ll be able to simplify how menus, widgets, and the editor work to use a common set of code and concepts. The interface will be instantly responsive.

Web hosts will have better signup rates, as Gutenberg opens up WordPress to an entirely new set of people for whom WordPress was too complex and hard to set up before. (Remember our goal: to democratize publishing.) Their churn rates will go down: they’ll stop bleeding customers to Wix, Weebly, and Squarespace, and fewer people will abandon their sites because it was too hard to make things look they way they wanted.

Users will finally be able to build the sites they see in their imaginations. They’ll be able to do things on mobile they’ve never been able to before. They’ll never have to see a shortcode again. Text pasted from Word will get cleaned up and converted to blocks automatically and instantly. (I pasted the first version of this post from Google Docs and it worked great. 👌) They’ll start manipulating their sites in ways that would have taken a developer. They’ll be able to move from blogging to using WordPress as a CMS without missing a beat. Editing posts will just work; they’ll write more. They’ll learn blocks once, and then be able to instantly use and understand 90%+ of plugins.

I could go on about how photographers will be able to create rich galleries, parallax images, and better portfolios, or how poets will finally be able to preserve whitespace as they write, but you get the idea. It’s big. It moves the WordPress ecosystem forward, but it also moves the whole web forward.

Which is scary! Because change always is, and this is a big one. But a scary thing is usually a thing that leads to growth, if you can push through it. Ten years ago, agencies and developers worried that software like WordPress would ruin their business because clients wouldn’t need help updating their sites any more, and would maybe even just start building their own sites. But their worse fears didn’t come true — instead, it created new opportunities for everyone.

(People were worried when the printing press was invented, too. A Swiss biologist warned against the “confusing and harmful abundance of books,” but I’d say it all worked out in the end.)

This is not to say that nothing will go sideways with Gutenberg, or that people’s concerns about it are unfounded. Making something people want is really hard to do and easy to mess up — we definitely have in the past. I share many of the concerns or worries with today’s version of Gutenberg, and we’re working to mitigate them. Gutenberg will ship with WordPress 5.0, but the release will come out when Gutenberg is ready, not vice versa. We still have target dates to help us think about scope and plan for all the supporting documentation, translation, and marketing efforts, but we’re not going to release anything until Gutenberg is something the team working on it agrees is ready.

And as we work, we’re listening: feedback on core and feature plugins gets read, heard, and considered. Every review of Gutenberg, even the rude ones, has a response. Seven months of vigorous and public debate, chats, tickets, and code changesets brought us to where we are today, and there will be  a fair amount more before we can present the Gutenberg vision in a mostly-complete state. I welcome it; apathy would worry me a lot more than disagreement or controversy.

Creating great software will never make every person happy. We’re not creating The Perfect Product, we’re choosing a path between many good options, weighing all of the inevitable trade-offs that come from a change, listening, shipping, and then doing it all over again. Iterating. My life’s work is improving WordPress. I firmly believe that Gutenberg is the direction that will provide the most benefit to the maximum number of people while being totally in line with core WordPress’s philosophies and commitment to user freedom. So keep giving us your feedback, and let’s push through the fear together. It’s worth a little discomfort to change the world.

Yes, it is a press, certainly, but a press from which shall flow in inexhaustible streams, the most abundant and most marvelous liquor that has ever flowed to relieve the thirst of men.

Johannes Gutenberg

Thank you to the WP Tavern conversation that helped me write down many of these ideas, and Michelle Weber. This post started in Google Docs then revised in Gutenberg 0.9.

The illustrious Chance the Rapper was looking for a new intern.

Some people responded with regular resumes, replying as images, but Negele “Hopsey” Hospedales decided to make a website on WordPress.com:

https://twitter.com/Hospey/status/846612517723947008

The happy ending is written up in Billboard: he got the gig and went on tour with Chance. Hospey wrote a great article on it himself: How To Work For Your Favourite Rapper.

4.8 and What’s Coming

WordPress

Last week we released version 4.8 “Evans” of WordPress, as I write this it has had about 4.8 million downloads already. The release was stable and has been received well, and we were able do the merge and beta a bit faster than we have before.

When I originally wrote about the three focuses for the year (and in the State of the Word) I said releases would be driven by improvements in those three areas, and people in particular are anticipating the new Gutenberg editor, so I wanted to talk a bit about what’s changed and what I’ve learned in the past few months that caused us to course correct and do an intermediate 4.8 release, and why there will likely be a 4.9 before Gutenberg comes in.

Right now the vast majority of effort is going into the new editing experience, and the progress has been great, but because we’re going to use the new editor as the basis for our new customization experience it means that the leads for the customization focus have to wait for Gutenberg to get a bit further along before we can build on that foundation. Mel and Weston took this as an opportunity to think about not just the “Customizer”, which is a screen and code base within WP, but really thinking in a user-centric way about what it means to customize a site and they identified a number of low-hanging fruits, areas like widgets where we could have a big user impact with relatively little effort.

WordPress is littered with little inconsistencies and gaps in the user experience that aren’t hard to fix, but are hard to notice the 500th time you’re looking at a screen.

I didn’t think we’d be able to sustain the effort on the editor and still do a meaningful user release in the meantime, but we did, and I think we can do it again.

4.8 also brought in a number of developer and accessibility improvements, including dropping support for old IE versions, but as I mentioned (too harshly) in my first quarter check-in there hasn’t been as much happening on the REST API side of things, but after talking to some folks at WordCamp EU and the community summit before I’m optimistic about that improving. Something else I didn’t anticipate was wp-cli coming under the wing of WP.org as an official project, which is huge for developers and people building on WP. (It’s worth mentioning wp-cli and REST API work great together.)

To summarize: The main focus of the editor is going great, customization has been getting improvements shipped to users, the wp-cli has become like the third focus, and I’m optimistic about REST-based development the remainder of the year.

I’ll be on stage at WordCamp Europe in Paris tomorrow afternoon doing a Q&A with Om Malik and taking audience questions, will also have a few announcements. You can get to the livestream tomorrow on the WordCamp EU homepage.

WordPress 14

IMG_7931.JPG

Today is 14 years from the very first release of WordPress. The interface I’m using to write this (Calypso) is completely unrecognizable from what WordPress looked and worked like even a few years ago. Fourteen years in, I’m waking up every day excited about what’s coming next for us. The progress of the editor and CLI so far this year is awesome, and I’m looking forward to that flowing into improvements for customization and the REST API. Thanks as always to Mike for kicking off this crazy journey, all the people chipping in to make WordPress better, and Konstantin and Erick for surprising me with the cool cake above.

WordPress Collaborative Editing

Tech, WordPress

I’m really excited about the new Google Docs integration that just launched — basically it builds a beautiful bridge between what is probably the best collaborative document editor on the planet right now, Google’s, and let’s you one-click bring a document there into a WordPress draft with all the formatting, links, and everything brought over. There’s even a clever feature that if you are copying and pasting from Docs it’ll tell you about the integration.

I think this is highly complementary to the work we’re doing with the new Editor in core WordPress. Why? Google Docs represents the web pinnacle of the WordPerfect / Word legacy of editing “pages”, what I’ll call a document editor. It runs on the web, but it’s not native to the web in that its fundamental paradigm is still about the document itself. With the new WordPress Editor the blocks will be all about bringing together building blocks from all over — maps, videos, galleries, forms, images — and making them like Legos you can use to build a rich, web-native post or page.

We’re going to look into some collaborative features, but Google’s annotations, comments, and real-time co-editing are years ahead there. So if you’re drafting something that looks closer to something in the 90s you could print out, Docs will be the best place to start and collaborate (and better than Medium). If you want to built a richer experience, something that really only makes sense on an interactive screen, that’s what the new WordPress editor will be for.

One final note, the Docs web store makes it tricky to use different Google accounts to add integrations like this one. To make it easy, open up a Google Doc under the account you want to use, then go to Add-ons -> Get add-ons… -> search for “Automattic” and you’ll be all set.

State of the Word, 2016

The full video and Q&A from 2016’s State of the Word last week in Philadelphia is now online. This year was especially exciting because it wasnt’ just a look back at the previous year, but sets out a new direction for where WordPress will be in 2017 and beyond.

If you want just the slides, here they are:

Like every year, there was a ton of help bringing this together. Mark Uraine led the slides, and at various points these folks pitched in as well: Mel Choyce, Tammie Lister, Michael Arestad, Ashleigh Axios, Ian Dunn, Corey McKrill, Martin Remy, Josepha Haden, Alex Kirk, Marina Pape, Alx Block, Cami Kaos, Matias Ventura, Donncha O Caoimh, John Maeda, Barry Abrahamson, Nikolay Bachiyski, Chrissie Pollock, Sam Sidler, Boris Gorelik, Dion Hulse, Brooke Dukes, Sarah Blackstock. I also got input and suggestions from Petya Raykovska, Tony Perez, Joe Casabona, Helen Hou-Sandi, Jon Bossenger, Jason Cohen, Daniel Bachhuber, Drew Butler, Ryan Boren, Andrew Roberts, Joost de Valk, Stephane Daury, Dion Hulse, Gary Pendergast, David Bisset, Ryan McCue, Alex Shiels, Brian Krogsgard, Joe Hoyle, Sean Blakeley, Andrew Nacin, Mark Jaquith, John Blackbourn, and thank you to Rose Kuo for inspiring the poetry theme which featured prominently this year.

Tavern and Post Status wrote up the talk itself. As a follow-up I did interviews with both to expand on some of what was discussed in the speech. The Post Status one is now up and you can watch it here:

WP Growth Council

WordPress

In the WordPress world, when we look back an 2016 I think we’ll remember it as the year that we awoke to the importance of marketing. WordPress has always grown organically through word of mouth and its passionate community, but the hundreds of millions being spent advertising against WP has started to have an impact, especially for folks only lightly familiar with us.

I’ve started to hear about a number of folks across many WordPress companies and industries working on this from different angles, some approaching it from an enterprise point of view and some from a consumer point of view. There’s an opportunity for learning from each other, almost like a mastermind group. As the survey says:

Never have there been more threats to the open web and WordPress. Over three hundred million dollars has been spent in 2016 advertising proprietary systems, and even more is happening in investment. No one company in the WP world is large enough to fight this, nor should anyone need to do it on their own. We’d like to bring together organizations that would like to contribute to growing WordPress. It will be a small group, and if you or your organization are interested in being a part please fill out the survey below.

By working together we can amplify our efforts to bring open source to a wider audience, and fulfill WordPress’ mission to truly democratize publishing.

If this sounds interesting to you, apply using this survey.