Six Apart and Live Journal

Personal,

I’m a little late to this, but the word is that Six Apart is buying LiveJournal. Congrats to the 6A and LJ teams! Big news, however you cut it. However, the question is: what exactly are they buying? LiveJournal has about 5.6 million accounts, but only about 2.4 million of these are active. That’s still pretty nice though, considering I imagine it’s about 24x what Typepad/Movable Type have now. Is it the technology? That’s already open source so they would have access to that anyway, and it’s Perl (which is 6A’s core competency) so I’m sure they could find they way around. (I wonder what will happen to the Open Source project after the dust has settled though?) That leads me to think it must be the people and engineers at LJ that 6A is after. Is this enough to position them against Microsoft and Google, as many have been suggesting?

98.6% of LiveJournal users don’t pay a thing, but that still gives 6A ~93,000 accounts paying $25/year. That revenue will be nice, especially since 6A has so many employees, but I don’t think it’s the coup most people are expecting. Remember the people who invested $10M in Six Apart are expecting it to be a quarter of a billion dollar business. It’ll be interesting to hear what the official word is on this, if and when an official word comes out. I’m probably missing something obvious. (And where is Yahoo in all of this? They better hurry up and buy someone too.)

Facts Backfire

Personal, Quote

“In reality, we often base our opinions on our beliefs, which can have an uneasy relationship with facts. And rather than facts driving beliefs, our beliefs can dictate the facts we chose to accept. They can cause us to twist facts so they fit better with our preconceived notions. Worst of all, they can lead us to uncritically accept bad information just because it reinforces our beliefs. This reinforcement makes us more confident we’re right, and even less likely to listen to any new information.”

— Joe Keohane in How facts backfire. Hat tip: Ramit Sethi’s psychology bookmarks.

Double Standards

Tech

A lot of the same people who rant and rave every time Internet Explorer has another security snafu are being strangely silent about Firefox’s recent flaws. I wonder how many of the web technorati are willing to give Firefox a pass every now and then because of its superior standards support? The Firefox team is also to be commended for their rapid response to the issue on the only site that’s vulnerable by default.

Brands Everywhere

Audrey, Essays, WordPress, , ,

louis-vuitton-monogram-canvas-dog-bag-40-brown-women-softsided-luggage While brushing my teeth this morning, which is usually when my mind wanders, I noticed that just on the counter everything I was looking at had a brand or logo of some sort on it. It’s usually invisible to me but once I noticed it became garish as Times Square.

I counted 11 brands on the counter at that exact moment: Dr. Hauschka, Orabrush, Common Good (soap), Kohler (sink), Bongio (faucet), Philips (toothbrush), Rembrandt, Royal Velvet (toothpaste), Sonos, Neorest (toilet), and Tom’s of Maine (mouthwash). My iPhone was on the counter but the Apple was covered in a WordPress iPhone case, I guess a 12th brand, but the only one I chose to be there.

None of these labels are easy to remove either — the Common Good, a liquid soap dispenser, looked like it was going to be easy but as it started to peel off lots of sticky residue was left behind. I’ll try soaking it later. For most of the others, including the sink and faucet, the brand was embedded in a way that would be impossible to remove without switching the contents to a different container (toothpaste, mouthwash, or moisturizer) or sanding something off (toothbrush, Sonos…).

Earlier this year I attended Burning Man for the first time, and one of the things you notice after a day there is the complete absence of brands — it’s considered gauche to have visible branding there, some people even cover up small logos (Patagonia, the Polo horse) on their clothes. As much as the rest of the experience was bizarre, living a few days in the absence of brands and advertising makes it as alien as anything else.

I don’t think you can call it a trend, but it is interesting that brands like Muji or high-end fashion like Bottega Veneta distinguish themselves as much by the absence of branding as their product quality, the visual antithesis of Louis Vuitton luggage. It’s like the first level of affluence is about broadcast, and then the ultimate level is about (apparent) minimalism.

But for regular, everyday goods, how can we get all of the advertising off them? I don’t need my sink telling me who made it. If there’s a brand around me, I want it to be one I choose. I think this is one reason people appreciate the ability to 100% customize WordPress, and counter-intuitively why most choose to leave the “Powered by” somewhere on the site, because they have the choice.

Take a look around you, how many visible brands or logos can you count?

Update: Om writes on An Unbranded Life.

Firefox Followup: Parakey

Scaling, Tech

Details have finally emerged about Blake Ross’ secret new project, Parakey. It gets to the meat on the third page.

“Although it looks like a Web site–down to the Firefox-style tabs that run across the top of the page, which each family member uses to display his or her own section–it is, in fact, something much more ambitious: a universal interface. Even though Parakey works inside your Web browser, it runs locally on your home computer, which allows Parakey developers to do things inside your Parakey site that a traditional Web site could not do, such as interact with your camera.”

It uses a new language called JUL. I haven’t found anything about Parakey online, besides Parakey.com registered about a month ago. Most disappointing quote from the article?

“If it were up to us, we’d open source all of it,” he says, “but it depends on how the investors want to do this.”

I’m guessing this might be a misquote. Investors are for money, advice, and connections, not product leadership. There are good examples now of scalable businesses being built on top of open source — don’t let anyone take you down a path you can’t believe in 100%. Think long term. I don’t know who Parakey’s investors are, but I’m sure Blake hooked up with (or could demand) folks smart enough to understand this.

Update: Blake says in the comments, “That is, indeed, a misquote. Parakey will be open source, as I repeatedly told the magazine while the article was being edited.”